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Early adopters of AI in transportation and logistics already enjoy profit margins greater than 5% — while non-adopters are in the red

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AI Drive Revenue

This is a preview of a research report from BI Intelligence, Business Insider's premium research service. To learn more about BI Intelligence, click here.

Major logistics providers have long relied on analytics and research teams to make sense of the data they generate from their operations.

But with volumes of data growing, and the insights that can be gleaned becoming increasingly varied and granular, these companies are starting to turn to artificial intelligence (AI) computing techniques, like machine learning, deep learning, and natural language processing, to streamline and automate various processes. These techniques teach computers to parse data in a contextual manner to provide requested information, supply analysis, or trigger an event based on their findings. They are also uniquely well suited to rapidly analyzing huge data sets, and have a wide array of applications in different aspects of supply chain and logistics operations.

AI’s ability to streamline so many supply chain and logistics functions is already delivering a competitive advantage for early adopters by cutting shipping times and costs. A cross-industry study on AI adoption conducted in early 2017 by McKinsey found that early adopters with a proactive AI strategy in the transportation and logistics sector enjoyed profit margins greater than 5%. Meanwhile, respondents in the sector that had not adopted AI were in the red.

However, these crucial benefits have yet to drive widespread adoption. Only 21% of the transportation and logistics firms in McKinsey’s survey had moved beyond the initial testing phase to deploy AI solutions at scale or in a core part of their business. The challenges to AI adoption in the field of supply chain and logistics are numerous and require major capital investments and organizational changes to overcome.

In a new report, BI Intelligence, Business Insider's premium research service, explores the vast impact that AI techniques like machine learning will have on the supply chain and logistics space. We detail the myriad applications for these computational techniques in the industry, and the adoption of those different applications. We also share some examples of companies that have demonstrated success with AI in their supply chain and logistics operations. Lastly, we break down the many factors that are holding organizations back from implementing AI projects and gaining the full benefits of this disruptive technology.

Here are some of the key takeaways from the report:

  • The current interest in and early adoption of AI systems is being driven by several key factors, including increased demands from shippers, recent technological breakthroughs, and significant investments in data visibility by the industry’s largest players.
  • AI can deliver enormous benefits to supply chain and logistics operations, including cost reductions through reduced redundancies and risk mitigation, improved forecasting, faster deliveries through more optimized routes, improved customer service, and more.
  • Legacy players face many substantial obstacles to deploying and reaping the benefits of AI systems, though, including data accessibility and workforce challenges.
  • AI adoption in the logistics industry is strongly skewed toward the biggest players, because overcoming these major challenges requires costly investments in updating IT systems and breaking down data silos, as well as hiring expensive teams of data scientists.
  • Although AI implementations are unlikely to result in large-scale workforce reductions in the near term, companies still need to develop strategies to address how workers' roles will change as AI systems automate specific functions.

 In full, the report:

  • Details the factors driving adoption of AI systems in the supply chain and logistics field.
  • Examines the benefits that AI can deliver in reducing costs and shipping times for supply chain and logistics operations.
  • Explains the many challenges companies face in implementing AI in their supply chain and logistics operations to reap the benefits of this transformational technology.

Interested in getting the full report? Here are two ways to access it:

  1. Subscribe to an All-Access pass to BI Intelligence and gain immediate access to this report and over 100 other expertly researched reports. As an added bonus, you'll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. >>Learn More Now
  2. Purchase & download the full report from our research store. >> Purchase & Download Now

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There will be more than 55 billion IoT devices by 2025 — these are the biggest drivers for adoption

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This is a preview of the Internet of Things (2018) research report from Business Insider Intelligence. To learn more about the IoT ecosystem, tech trends and industry forecasts, click here.

The Internet of Things (IoT) is transforming how companies and consumers go about their days around the world. The technology that underlies this whole segment is evolving quickly, whether it’s the rapid rise of the Amazon Echo and voice assistants upending the consumer space, or growth of AI-powered analytics platforms for the enterprise market.

Investments into Internet of Things solutions

And Business Insider Intelligence is keeping its finger on the pulse of this ongoing revolution by conducting our second annual Global IoT Executive Survey, which provides us with critical insights on new developments within the IoT and explains how top-level perspectives are changing year-to-year. Our survey includes more than 400 responses from key executives around the world, including C-suite and director-level respondents.

Through this exclusive study and in-depth research into the field, Business Insider Intelligence details the components that make up the IoT ecosystem. We size the IoT market and use exclusive data to identify key trends in device installations and investment. And we profile the enterprise and consumer IoT segments individually, drilling down into the drivers and characteristics that are shaping each market.

Here are some key takeaways from the report:

  • We project that there will be more than 55 billion IoT devices by 2025, up from about 9 billion in 2017.
  • We forecast that there will be nearly $15 trillion in aggregate IoT investment between 2017 and 2025, with survey data showing that companies' plans to invest in IoT solutions are accelerating.
  • The report highlights the opinions and experiences of IoT decision-makers on topics that include: drivers for adoption; major challenges and pain points; deployment and maturity of IoT implementations; investment in and utilization of devices; the decision-making process; and forward- looking plans.

In full, the report:

  • Provides a primer on the basics of the IoT ecosystem.
  • Offers forecasts for the IoT moving forward, and highlights areas of interest in the coming years.
  • Looks at who is and is not adopting the IoT, and why.
  • Highlights drivers and challenges facing companies that are implementing IoT solutions.

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The top 5 startups disrupting healthcare using AI, digital therapeutics, health insurance, and genomics

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bii top 5 startups to watch in digital health

The healthcare industry is facing disruption due to accelerating technological innovation and growing demand for improved delivery of healthcare and lower costs. Tech startups are leading the way by seizing opportunities in the areas of the industry that are most vulnerable to disruption, including genomics, pharmaceuticals, administration, clinical operations, and insurance.

Venture funds and businesses are taking notice of these startups' potential. In the US, digital health funding reached $1.6 billion in Q1 2018, according to Rock Health — the largest first quarter on record, surpassing the $1.4 billion in venture funding seen in Q1 2016. These high-potential startups provide a glimpse into the future of the healthcare space and demonstrate how we’ll get there.

In this report, a compilation of various notes, Business Insider Intelligence will look at the top startups disrupting US healthcare in four key areas: artificial intelligence (AI), digital therapeutics, health insurance, and genomics. Startups in this report were selected based on the funding they've received over the past year, notable investors, the products they offer, and leadership in their functional area.

Here are some of the key takeaways from the report:

  • Tech startups are entering the market by applying the “Silicon Valley” approach. They're targeting shortcomings and legacy systems that are no longer efficient.
  • AI is being applied across five areas of healthcare to improve clinical operation workflows, cut costs, and foster preventative medicine. These areas include administration, big data analysis, clinical decision support, remote patient monitoring, and care provision.
  • Health tech startups, insurers, and drug makers are rapidly exploring new ways to apply digital therapeutics to the broader healthcare market that replace or complement the existing treatment of a disease.
  • Health insurance startups are taking advantage of the consumerization of healthcare to threaten the status quo of legacy players. 
  • Genomics is becoming an increasingly common tool within the healthcare system as health organizations better understand how to extract the value from patients’ genetic data. 

 In full, the report:

  • Details the areas of the US health industry that show the greatest potential for disruption.
  • Forecasts the industry adoption of bleeding edge technology and how it will transform how healthcare organizations operate.
  • Unveils the top five startups in AI, digital therapeutics, health insurance, and genomics, and how they're positioned to solve big issues that key players in healthcare face. 
  • Explores what's next for the leading startups, providing a glimpse into the future of the healthcare space and demonstrating how we’ll get there.

Subscribe to an All-Access pass to Business Insider Intelligence and gain immediate access to:

This report and more than 250 other expertly researched reports
Access to all future reports and daily newsletters
Forecasts of new and emerging technologies in your industry
And more!
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How consumers rank the top delivery services in the US — and how they stack up against the growing threat of Amazon (AMZN, FDX, USD)

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The transportation and logistics industry is undergoing a massive shift as a result of surging deliveries. Daily parcel volumes are higher than ever before — but so are customers’ expectations for cheap and fast fulfillment. 

UPS Leads the Pack with the Best Tracking Features

To keep up with mounting demand, retailers and their logistics partners have been racing to develop more efficient processes with experimental supply chain models like crowdsourced delivery — the Uber model in which customers use mobile apps to connect directly with local couriers for on-demand or same-day fulfillment.

And it’s not just startups like Deliv and Postmates getting in on the action. This year Amazon not only launched its own shipping service to deliver packages for other businesses (“Shipping with Amazon”) but also announced its “Delivery Service Partner” program, which provides capital incentives for people to launch their own delivery companies fulfilling orders on behalf of Amazon itself.

With emerging delivery models like these aggressively stealing away customers, the pressure is on for legacy players like FedEx, UPS, the USPS, and the thousands of businesses who depend on them every day, to respond. But it will take more than just material resources or a large fleet of vehicles to truly compete. These companies need to earn the trust of consumers.

Business Insider Intelligence, Business Insider’s premium research service, has obtained exclusive survey data to paint the 2018 delivery landscape and the trends of its major players. The findings comprise the team’s latest Enterprise Edge Report, The 2018 Delivery Trust Report, and give transportation, supply chain, and logistics companies the tools they’ll need to win back customers.

Enterprise Edge Reports are the very best research Business Insider Intelligence has to offer in terms of actionable recommendations and proprietary data, and they are only available to Enterprise clients.

In full, the study:

  • Uses proprietary consumer survey data to evaluate how the largest delivery companies in the US stack up on customer service, package tracking, package protection, and timeliness of delivery.
  • Assesses how at risk these providers are to new challengers entering the space.
  • Shares strategies on how delivery companies can achieve feature parity and, ideally, differentiation, in customer experience.

So, which delivery features do consumers care about?

First and foremost, speed. It makes sense that consumers value fast delivery, but did you know just how many of them prioritize this feature? According to a recent survey from Dropoff, it’s 99%. And with millions of packages delivered nationwide every single day, that’s a lot customers with high expectations.

But customers don’t just want their packages delivered quickly; they want to follow the journey from store to doorstep. Another one of the most important offerings delivery companies boast is real-time tracking, with nearly 90% of consumers noting it in the Dropoff survey.

Amazon package

If they can get it right, tracking is a twofold advantage for delivery companies; it entices consumers who want to know when their packages are coming, and it appeals to merchant partners who might be willing to switch delivery service providers for the added visibility and customer benefit.

And the field is still wide open for companies to differentiate on this feature. Among those who had a package delivered from UPS, FedEx, USPS, or DHL in the last year, nearly 30% of Business Insider Intelligence survey respondents couldn't actually say which company offered the best tracking features. Whether it means using mobile apps, SMS texting, or chatbots to communicate with customers, there’s plenty of opportunity for logistics companies to hone and become known for this feature.

Want to learn more?

This is just a snapshot of the Business Insider Intelligence 2018 Delivery Trust Report, which compiles the complete survey findings to dive deeper into the opportunities delivery companies have to engage and delight customers.

The multi-part report also presents actionable insights that transportation and logistics companies can use to fight back against Amazon’s continuous push into deliveries.

 

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Why competitive video gaming will soon become a billion dollar opportunity

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eSports Advertising and Sponsorships

This is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence, click here.

What is eSports? History & Rise of Video Game Tournaments

Years ago, eSports was a community of video gamers who would gather at conventions to play Counter Strike, Call of Duty, or League of Legends.

These multiplayer video game competitions would determine League of Legends champions, the greatest shooters in Call of Duty, the cream of the crop of Street Fighter players, the elite Dota 2 competitors, and more.

But today, as the history of eSports continue to unfold, media giants such as ESPN and Turner are broadcasting eSports tournaments and competitions. And in 2014, Amazon acquired Twitch, the live streaming video platform that has been and continues to be the leader in online gaming broadcasts. And YouTube also wanted to jump on the live streaming gaming community with the creation of YouTube Gaming.

eSports Market Growth Booming

To put in perspective how big eSports is becoming, a Google search for "lol" does not produce "laughing out loud" as the top result. Instead, it points to League of Legends, one of the most popular competitive games in existence. The game has spawned a worldwide community called the League of Legends Championship Series, more commonly known as LCS or LOL eSports.

What started as friends gathering in each other's homes to host LAN parties and play into the night has become an official network of pro gaming tournaments and leagues with legitimate teams, some of which are even sponsored and have international reach. Organizations such as Denial, AHQ, and MLG have multiple eSports leagues.

And to really understand the scope of all this, consider that the prize pool for the latest Dota 2 tournament was more than $20 million.

Websites even exist for eSports live scores to let people track the competitions in real time if they are unable to watch. There are even fantasy eSports leagues similar to fantasy football, along with the large and growing scene of eSports betting and gambling.

So it's understandable why traditional media companies would want to capitalize on this growing trend just before it floods into the mainstream. Approximately 300 million people worldwide tune in to eSports today, and that number is growing rapidly. By 2020, that number will be closer to 500 million.

eSports Industry Analysis - The Future of the Competitive Gaming Market

Financial institutions are starting to take notice. Goldman Sachs valued eSports at $500 million in 2016 and expects the market will grow at 22% annually compounded over the next three years into a more than $1 billion opportunity.

And industry statistics are already backing this valuation and demonstrating the potential for massive earnings. To illustrate the market value, market growth, and potential earnings for eSports, consider Swedish media company Modern Times Group's $87 million acquisition of Turtle Entertainment, the holding company for ESL. YouTube has made its biggest eSports investment to date by signing a multiyear broadcasting deal with Faceit to stream the latter's Esports Championship Series. And the NBA will launch its own eSports league in 2018.

Of course, as with any growing phenomenon, the question becomes: How do advertisers capitalize? This is especially tricky for eSports because of its audience demographics, which is young, passionate, male-dominated, and digital-first. They live online and on social media, are avid ad-blockers, and don't watch traditional TV or respond to conventional advertising.

So what will the future of eSports look like? How high can it climb? Could it reach the mainstream popularity of baseball or football? How will advertisers be able to reach an audience that does its best to shield itself from advertising?

Business Insider Intelligence, Business Insider's premium research service, has compiled an unparalleled report on the eSports ecosystem that dissects the growing market for competitive gaming. This comprehensive, industry-defining report contains more than 30 charts and figures that forecast audience growth, average revenue per user, and revenue growth.

Companies and organizations mentioned in the report include: NFL, NBA, English Premier League, La Liga, Bundesliga, NHL, Paris Saint-Germain, Ligue 1, Ligue de Football, Twitch, Amazon, YouTube, Facebook, Twitter, ESPN, Electronic Arts, EA Sports, Valve, Riot Games, Activision Blizzard, ESL, Turtle Entertainment, Dreamhack, Modern Times Group, Turner Broadcasting, TBS Network, Vivendi, Canal Plus, Dailymotion, Disney, BAMTech, Intel, Coca Cola, Red Bull, HTC, Mikonet

Here are some eSports industry facts and statistics from the report:

  • eSports is a still nascent industry filled with commercial opportunity.
  • There are a variety of revenue streams that companies can tap into.
  • The market is presently undervalued and has significant room to grow.
  • The dynamism of this market distinguishes it from traditional sports.
  • The audience is high-value and global, and its numbers are rising.
  • Brands can prosper in eSports by following the appropriate game plan.
  • Game publishers approach their Esport ecosystems in different ways.  
  • Successful esport games are comprised of the same basic ingredients.
  • Digital streaming platforms are spearheading the popularity of eSports.
  • Legacy media are investing into eSports, and seeing encouraging results.
  • Traditional sports franchises have a clear opportunity to seize in eSports.
  • Virtual and augmented reality firms also stand to benefit from eSports.  

In full, the report illuminates the business of eSports from four angles:

  • The gaming nucleus of eSports, including an overview of popular esport genres and games; the influence of game publishers, and the spectrum of strategies they adopt toward their respective esport scenes; the role of eSports event producers and the tournaments they operate.
  • The eSports audience profile, its size, global reach, and demographic, psychographic, and behavioral attributes; the underlying factors driving its growth; why they are an attractive target for brands and broadcasters; and the significant audience and commercial crossover with traditional sports.
  • eSports media broadcasters, including digital avant-garde like Twitch and YouTube, newer digital entrants like Facebook and traditional media outlets like Turner’s TBS Network, ESPN, and Canal Plus; their strategies and successes in this space; and the virtual reality opportunity.
  • eSports market economics, with a market sizing, growth forecasts, and regional analyses; an evaluation of the eSports spectacle and its revenue generators, some of which are idiosyncratic to this industry; strategic planning for brand marketers, with case studies; and an exploration of the infinite dynamism and immense potential of the eSports economy.

Subscribe to an All-Access pass to Business Insider Intelligence and gain immediate access to:

This report and more than 250 other expertly researched reports
Access to all future reports and daily newsletters
Forecasts of new and emerging technologies in your industry
And more!
Learn More

Purchase & download the full report from our research store

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The number of global esports fans is expected to climb 59% over the next five years — but there’s still significant room for growth

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This is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence, click here. Current subscribers can read the report here.

esports audience 2 1

Esports, which is short for electronic sports, refers to competitive video gaming watched by spectators. Esports are not as mainstream as traditional sports in the US, but the number of esports fans globally is still sizable. The worldwide esports audience reached 335 million in 2017, according to Newzoo. 

And there’s still significant room for growth beyond that — we predict that 600 million consumers globally will watch esports in 2023, up 79% from 2017. 

A growing number of brands are acting to capitalize on the growth of esports as the majority of professional gaming fans are millennials and open to brand sponsors. Sixty-two percent of US esports viewers are aged 18-34, according to Activate, while 58% have a positive attitude towards brand involvement in esports, per Nielsen.

Meanwhile, Newzoo anticipates global esports sponsorship revenue to reach $359 million in 2018, up 53% year-over-year. The growing esports audience and brand activity helps explains why high-profile public figures are jumping in to capitalize on the action: In late October, basketball legend Michael Jordan and platinum-selling artist Drake both made investments into separate esports ventures, for example. 

In this report, Business Insider Intelligence will explain the growth of the esports audience and why it presents an attractive advertising opportunity for brands. We'll begin by exploring the key drivers and barriers affecting esports audience growth. Finally, we'll detail the benefits of advertising to esports fans and outline the best practices for implementing a successful esports ad campaign.

The companies mentioned in this report are: Alibaba, Arby's, Audi, Bud Light, Hyundai, Intel, Mastercard, McDonald's, Red Bull, Skillz, and Turner.

Here are some of the key takeaways from the report:

  • The number of esports fans globally is anticipated to climb 59% over the next five years, but there’s still significant room for growth.
  • This expansion will be driven by many factors, including investment from traditional sports leagues, a higher number of broadcast deals, and the expansion of the mobile-based esports scene.
  • The majority of esports fans are millennials, while data suggests that Gen Zers are more receptive to nontraditional sports, like esports, than traditional sports.
  • Brands can sponsor esports leagues, competitions, and players as well as advertise on digital platforms like Twitch to reach the eyeballs of esports fans.
  • Whatever shape a brand's esports ad campaign eventually takes, displaying an authentic commitment to the gaming world is paramount.

 In full, the report:

  • Outlines the drivers and potential barriers to esports audience growth.
  • Details the various reasons esports fans are a compelling advertising opportunity for brands.
  • Discusses the different ways brands can invest spend to reach the eyeballs of esports fans.
  • Explains best practices brands advertising to esports fans should adopt in order to make inroads with the gaming community. 

 

SEE ALSO: The eSports competitive video gaming market continues to grow revenues & attract investors

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14 Predictions for the future of media

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henry blodget ignition 2017

The media landscape is almost shifting more quickly than consumers can keep up.

But certain trends have emerged that will carry the media industry into the future.

For the past eight years, IGNITION, Business Insider’s flagship conference, has collected the best minds in media and technology to share what they see as the future. Through unscripted interviews, cutting-edge demos, and insights from industry pioneers, attendees learn what key trends to be aware of and what they need to do to stay ahead.

Henry Blodget opened the latest sold-out IGNITION conference with a presentation entitled 14 Things You’ll Want to Know About The Future of Media. And he should know...Blodget is co-founder, CEO, and editor-in-chief of Business Insider, one of the most-read business and tech news sites in the world with more than 80 million visitors a month worldwide.

The presentation was put together with the help of the team at BI Intelligence, Business Insider's premium research service.

Here are some of the key takeaways:

  • We're nearing "peak media" in the U.S.
  • This phenomenon will spread to the rest of the world as four billion more people come online
  • Digital ad spending is still growing
  • Video is not the be-all, end-all of media
  • And much more

To get your copy of this FREE slide deck, simply click here.

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How consumers rank Facebook, Twitter, Snapchat, Instagram, LinkedIn, and YouTube on privacy, fake news, content relevance, safety, and sharing (FB, GOOGL, TWTTR, MSFT, SNAP)

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  • Digital trust is the confidence people have in a platform to protect their information and provide a safe environment for them to create and engage with content.
  • Business Insider Intelligence surveyed over 1,300 global consumers to evaluate their perception of Facebook, Twitter, Snapchat, Instagram, LinkedIn, and YouTube.
  • Consumers’ Digital Trust rankings differ across security, legitimacy, community, user experience, shareability, and relevance for the six major social networks.

If you feel like “fake news” and spammy social media feeds dominate your Internet experience, you’re not alone. Digital trust, the confidence people have in platforms to protect their information and provide a safe environment to create and engage with content, is in jeopardy.

Digital Trust Rankings 2018

In fact, in a new Business Insider Intelligence survey of more than 1,300 global consumers, over half (54%) said that fake news and scams were "extremely impactful” or “very impactful” on their decision to engage with ads and sponsored content.

For businesses, this distrust has financial ramifications. It’s no longer enough to craft a strong message; brands, marketers, and social platforms need to focus their energy on getting it to consumers in an environment where they are most receptive. When brands reach consumers on platforms that they trust, they enhance their credibility and increase the likelihood of receiving positive audience engagement.

The Digital Trust Report 2018, the latest Enterprise Edge Report from Business Insider Intelligence, compiles this exclusive survey data to analyze consumer perceptions of Facebook, Twitter, Snapchat, Instagram, LinkedIn, and YouTube.

The survey breaks down consumers’ perceptions of social media across six pillars of trust: security, legitimacy, community, user experience, shareability, and relevance. The results? LinkedIn ran away with it.

As the most trusted platform for the second year in a row – and an outlier in the overall survey results – LinkedIn took the top spot for nearly every pillar of trust — and there are a few reasons why:

  • LinkedIn continues to benefit from the professional nature of its community — users on the platform tend to be well behaved and have less personal information at risk, which makes for a more trusting environment.
  • LinkedIn users are likely more selective and mindful about engagement when interacting within their professional network, which may increase trust in its content.
  • Content on LinkedIn is typically published by career-minded individuals and organizations seeking to promote professional interests, and is therefore seen as higher quality than other platforms’. This bodes well for advertisers and publishers to be viewed as forthright, honest, persuasive, and trustworthy.

Want to Learn More?

Enterprise Edge Reports are the very best research Business Insider Intelligence has to offer in terms of actionable recommendations and proprietary data, and they are only available to Enterprise clients.

The Digital Trust Report 2018 illustrates how social platforms have been on a roller coaster ride of data, user privacy, and brand safety scandals since our first installment of the report in 2017.

In full, the report analyzes key changes in rankings from 2017, identifies trends in millennials' behavior on social media, and highlights where these platforms (as well as advertisers) have opportunities to capture their attention.

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Joe Biden, Bernie Sanders, and Beto O'Rourke top the list of favored 2020 presidential candidates, Iowa poll shows

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Joe Biden

  • Former Vice President Joe Biden leads the pack of potential Democratic presidential candidates, according to a new poll of likely Iowa caucusgoers.
  • Poll respondents also ranked Vermont Sen. Bernie Sanders and Texas Rep. Beto O'Rourke as their top picks.
  • Just two other people on the list of 20 potential contenders broke 5% support among the poll respondents: Massachusetts Sen. Elizabeth Warren and California Sen. Kamala Harris.

Former Vice President Joe Biden is the leading contender on a list of 20 potential Democratic presidential candidates, according to a new poll of likely Democratic caucusgoers in Iowa released Saturday evening.

The CNN/Des Moines Register/Mediacom poll surveyed 455 people between December 10 and 13, with a whopping 32% saying Biden was their first choice for president.

Here's who else broke 5% support among the respondents:

  • Sen. Bernie Sanders of Vermont: 19%
  • Rep. Beto O'Rourke of Texas: 11%
  • Sen. Elizabeth Warren of Massachusetts: 8%
  • Sen. Kamala Harris of California: 5%

Other prominent names polled among the likely caucusgoers were Sen. Cory Booker of New Jersey, former New York City Mayor Michael Bloomberg, and Sen. Amy Klobuchar of Minnesota.

Iowa is the first state to vote in presidential nominating contests, serving as somewhat of a bellwether for how the primaries could play out across the country.

Bernie Sanders

Respondents to the CNN/Des Moines Register poll were somewhat divided over whether they wanted an experienced politician or a fresh face to challenge President Donald Trump.

Nearly half of the respondents, 49%, said they preferred a "seasoned political hand," while 36% favored a "newcomer," reflected by O'Rourke's relatively high ranking.

"This is obviously a warm welcome to some people who are really familiar to caucusgoers in the state," J. Ann Selzer, the president of the firm that conducted the poll, told The Des Moines Register. "But there's also some welcoming of newcomers who are only now starting to come to the state and get to know the people who could shape their future.

Respondents also largely agreed that the most important priority for them in the Iowa Democratic caucus was voting for a candidate who could beat Trump, rather than a candidate who agreed with them on major ideological issues.

In the poll, 54% of respondents said it was more important the candidate have a strong chance of beating Trump, and just 40% said the candidate should share their positions.

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NOW WATCH: Anthony Scaramucci claims Trump isn't a nationalist: 'He likes saying that because it irks these intellectual elitists'

This device will be the next smartphone

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The Next Smartphone

The smartphone is an essential part of our everyday lives.

But as with all technology, things change. So the question becomes: What will be the next smartphone?

Will it be the connected car? Or the smart speaker? What about the smartwatch?

Find out which device, if any, will take over the smartphone's role with this brand new slide deck from Business Insider Intelligence called The Next Smartphone.

Here are some of the key takeaways:

  • Smartphones are the fastest adopted tech in the U.S.
  • Whichever device becomes the next smartphone needs to go everywhere
  • Consumer expectations around the smartphone are changing
  • And much more

To get your copy of this FREE slide deck, simply click here.

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How retailers are using mobile AR to blend the online and in-store shopping journeys

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This is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence, click here.

The mobile augmented reality (AR) market is quickly becoming primed for the retail space. By blending the online and in-store shopping journeys, mobile AR promises to provide an immersive digital shopping experience unlike anything shoppers have seen before.

Technologies Consumers in the UK desire in retail

Mobile AR is one of the most coveted technologies for improving the digital shopping experience among consumers. That’s because mobile AR can be used to bring the in-store experience to consumers’ homes by recreating the try-on experience. It allows online shoppers to test out multiple sizes and variations of products, or just see what a product looks like overlaid into their home — without making a true commitment to the purchase or a trip to the store. It can also be used in-store to quickly provide product information or guide users to the right item using location-based services.

Retailers that meet this need for mobile AR stand to pull ahead of the competition. Mobile AR can help build brand loyalty, heighten engagement, increase geographical customer reach, shorten conversion times, boost purchases of larger items, and cut down on returns.

In a new report, Business Insider Intelligence examines the importance of mobile AR to businesses in the retail space, explores the various ways brands are utilizing mobile AR to enhance the customer experience as well as their own, and determines the factors retailers should consider when devising a mobile AR strategy.

Here are some of the key takeaways from the report:

  • Nearly 75% of consumers already expect retailers to offer an AR experience. Mobile AR retail experiences are more likely to come to fruition as Apple and Google continue to build out their AR developer platforms, ARKit and ARCore, respectively, which will expand the addressable market exponentially.
  • Retailers in certain segments, including furniture and home improvement, as well as beauty and fashion, have been the first to jump on the mobile AR bandwagon through their own apps. These sectors appear to have the most immediate need for mobile AR strategies, as trying out furniture and clothes are two of the most coveted AR use cases by consumers.
  • Social media is emerging as a prominent channel for retailers to reach consumers through mobile AR experiences. Platforms like Facebook and Snapchat continue to build out tools that businesses and developers can utilize to enhance their advertising strategies with immersive experiences.
  • But retailers will have to consider several factors before implementing their mobile AR strategies. These include the cost of building AR experiences, the availability of AR-compatible smartphones, consumer awareness of mobile AR apps, and the quality of mobile AR content.

In full, the report:

  • Explores the ways mobile AR brings value to the customer shopping experience. 
  • Highlights how the consumer benefits of mobile AR can be transformed into valuable outcomes for retailers.
  • Discusses how major retail brands are leveraging mobile AR to enhance the customer journey, and what goals they are striving to achieve.
  • Outlines the several factors retailers and brands will have to consider before implementing their mobile AR strategies.

Subscribe to an All-Access pass to Business Insider Intelligence and gain immediate access to:

This report and more than 250 other expertly researched reports
Access to all future reports and daily newsletters
Forecasts of new and emerging technologies in your industry
And more!
Learn More

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The family of a 7-year-old migrant girl who died in Border Patrol custody is disputing US officials’ account of her death

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jakelin caal maquin guatemala

  • The family of seven-year-old Jakelin Caal, who died in Border Patrol custody last week, has disputed US officials' account of her death.
  • Despite what US officials say, Jakelin had been given food and water and was in good health during her journey to the US, her parents said in a statement on Saturday.
  • Jakelin's family is urging authorities to conduct an "objective and thorough" investigation into the death.
  • But the Guatemalan consul also said Jakelin's father said he had "no complaints" about the Border Patrol agents, and said they did everything possible to help her.

The family of a 7-year-old Guatemalan girl who died in US Border Patrol custody is disputing an account from US officials who said she had not been given food or water for days.

In a statement released by lawyers, the parents of Jakelin Caal said the girl had been given food and water and appeared to be in good health as she traveled through Mexico with her father, 29-year-old Nery Gilberto Caal Cuz. The family added that Jakelin had not been traveling through the desert for days before she was taken into custody.

Tekandi Paniagua, the Guatemalan consul in Del Rio, Texas, told The Associated Press that he spoke with the Jakelin's father. The consul said Nery Caal told him the group they were traveling with was dropped off in Mexico about a 90-minute walk from the border.

Border Patrol officials did not immediately respond to the family's comments.

Paniagua also told CNN that Jakelin's father said he had "no complaints about how Border Patrol agents treated him and his daughter," and that agents did everything within their power to help Jakelin.

Read more: The 7-year-old migrant girl who died in Border Patrol custody fled an intensely poor Guatemalan village

border patrol station new mexico

The family's statement was released Saturday during a news conference in El Paso, Texas, at an immigrant shelter where Jakelin's father is staying. Her family did not attend and has asked for privacy.

Jakelin and her father were seeking asylum in the US and were among a large group of migrants arrested Dec. 6 near a remote border crossing in New Mexico. Hours later they were placed on a bus to the nearest Border Patrol station, but Jakelin began vomiting and eventually stopped breathing. She later died at a Texas hospital.

According to a timeline released by Customs and Border Protection on Friday, Border Patrol agents first became aware of the girl's symptoms during the bus ride, which arrived at the station 90 minutes later — by which point Jakelin had stopped breathing.

Border Patrol officials on Friday said agents did everything they could to save the girl but that she had not had food or water for days. They added that an initial screening showed no evidence of health problems, and that her father had signed a form indicating she was in good health.

But the family took issue with that form, which was in English, a language her father doesn't speak or read. He communicated with border agents in Spanish but he primarily speaks the Mayan Q'eqchi' language.

"It is unacceptable for any government agency to have persons in custody sign documents in a language that they clearly do not understand," the statement said.

Read more: The 7-year-old migrant girl who died in Border Patrol custody received medical care 90 minutes after first showing symptoms

jakelin caal maquin guatemala

Jakelin's family is urging authorities to conduct an "objective and thorough" investigation into the death and to determine whether officials met standards for the arrest and custody of children.

A cause of death has not yet been released. A private prayer service was held in Texas on Friday so her father could see Jakelin's body before it is taken to Guatemala, said Ruben Garcia, director of the Annunciation House shelter where her father is staying.

"All of us were moved by the depth of his faith and his trust that God's hand is in all of this," Garcia said.
Family members in Guatemala said Caal decided to migrate with his favorite child to earn money he could send back home. Jakelin's mother and three siblings remained in San Antonio Secortez, a village of about 420 inhabitants.

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The data breach threat isn’t going anywhere — here's how companies are protecting their customers, and themselves

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dbnew3This is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence, click here.

Over the past five years, the world has seen a seemingly unending series of high-profile data breaches, defined as incidents in which unauthorized parties access and retrieve sensitive, secure, or private data.

Major incidents, like the 2013 Yahoo breach, which impacted all 3 million of the tech giant’s customers, and the more recent Equifax breach, which exposed the information of at least 143 million US adults, has kept this risk, and these threats, at the forefront for both businesses and consumers. And businesses have good reason to be concerned — of organizations breached, 22% lost customers, 29% lost revenue, and 23% lost business opportunities.

This threat isn’t going anywhere. Each of the past five years has seen, on average, 1,704 security incidents, impacting nearly 2 billion records. And hackers could be getting more efficient, using new technological tools to extract more data in fewer breach attempts. That’s making the security threat an industry-agnostic for any business holding sensitive data — at this point, virtually all companies — and therefore a necessity for firms to address proactively and prepare to react to.

The majority of breaches come from the outside, when a malicious actor is usually seeking access to records for financial gain, and tend to leverage malware or other software and hardware-related tools to access records. But they can come internally, as well as from accidents perpetrated by employees, like lost or stolen records or devices.

That means that firms need to have a broad-ranging plan in place, focusing on preventing breaches, detecting them quickly, and resolving and responding to them in the best possible way. That involves understanding protectable assets, ensuring compliance, and training employees, but also protecting data, investing in software to understand what normal and abnormal performance looks like, training employees, and building a response plan to mitigate as much damage as possible when the inevitable does occur.

Business Insider Intelligence, Business Insider’s premium research service, has put together a detailed report on the data breach threat, who and what companies need to protect themselves from, and how they can most effectively do so from a technological and organizational perspective.

Here are some key takeaways from the report:

  • The breach threat isn’t going anywhere. The number of overall breaches isn’t consistent — it soared from 2013 to 2016, but ticked down slightly last year — but hackers might be becoming better at obtaining more records with less work, which magnifies risk.
  • The majority of breaches come from the outside, and leverage software and hardware attacks, like malware, web app attacks, point-of-service (POS) intrusion, and card skimmers.
  • Firms need to build a strong front door to prevent as many breaches as possible, but they also need to develop institutional knowledge to detect a breach quickly, and plan for how to resolve and respond to it in order to limit damage — both financial and subjective — as effectively as possible.

In full, the report:

  • Explains the scope of the breach threat, by industry and year, and identifies the top attacks.
  • Identifies leading perpetrators and causes of breaches.
  • Addresses strategies to cope with the threat in three key areas: prevention, detection, and resolution and response.
  • Issues recommendations from both a technological and organizational perspective in each of these categories so that companies can avoid the fallout that a data breach can bring.

Subscribe to an All-Access pass to Business Insider Intelligence and gain immediate access to:

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Here's how fintech is taking over the world — and what's coming next

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global fintech funding

Digital disruption is affecting every aspect of the fintech industry.

Over the past five years, fintech has established itself as a fundamental part of the global financial services ecosystem.

Fintech startups have raised, and continue to raise, billions of dollars annually, pushing incumbent financial institutions to get in on the action. Legacy players have begun using fintech to remain competitive in a rapidly evolving financial services landscape.

So what's next?

Business Insider Intelligence, Business Insider's premium research service, explores recent innovations in the fintech space as well as what might be coming in the future in our brand new exclusive slide deck, The Future of Fintech: How Fintech Is Taking Over The World and What Comes Next.

To get your copy of this free slide deck, click here.

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The telehealth market has reached a tipping point — but a few key barriers have held some providers back from adoption

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This is a preview of a research report from Business insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence, click here

Telehealth — the use of mobile technology to deliver health-related services, such as remote doctor consultations and patient monitoring — is enabling healthcare providers and payers to address the US healthcare industry’s growing list of problems.

The proliferation and rapid advancement of mobile technology are spurring telehealth adoption, and many believe that 2018 could be the tipping point for the telehealth market.

In this report, Business Insider Intelligence defines the opaque US telehealth market, forecasts the market growth potential and value, outlines the key drivers behind usage and adoption, and evaluates the opportunity telehealth solutions will afford all stakeholders. We also identify key barriers to continued telehealth adoption, and discuss how providers, payers, and telehealth companies are working to overcome these hurdles.

Here are some of the key takeaways:

  • Telehealth is enabling healthcare providers and payers to address the US healthcare industry’s growing list of problems, including rising healthcare costs, an aging population, and the transformation of healthcare from service-centric to consumer-centric, which is straining healthcare system resources and threatening to drive up payer costs.
  • Although telehealth solutions aren't suitable for all patients, right now, about 45% of the US population, or 147 million consumers, falls within the addressable market.
  • Despite low usage rates, most consumers are open to using telehealth solutions, according to the 2018 Business Insider Intelligence Insurance Technology Study. 
  • A range of companies are well-positioned to generate savings in terms of revenue and avoid potential pitfalls by deploying telehealth solutions.

 In full, the report:

  • Offers an overview of different types of telehealth services and their applications in the US healthcare ecosystem. 
  • Highlights the growth drivers and opportunities of these applications.
  • Includes exclusive data and insights from the 2018 Business Insider Intelligence Insurance Technology Study. 
  • Provides examples of key players in the telehealth market, including insurers, medical device makers, and health networks. 
  • Gives recommendations on how health networks and payers should approach using and deploying telehealth solutions.

Subscribe to an All-Access pass to Business Insider Intelligence and gain immediate access to:

This report and more than 250 other expertly researched reports
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Three untapped opportunities wearables present to health insurers, providers, and employers

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  • After a shaky start, wearables like smartwatches and fitness trackers have gained traction in healthcare, with US consumer use jumping from 9% in 2014 to 33% in 2018.
  • More than 80% of consumers are willing to wear tech that measures health data — and penetration should continue to climb.
  • The maturation of the wearable market will put more wearables in the hands of consumers and US businesses.

The US healthcare industry as it exists today is not sustainable. An aging patient population and rising burden of chronic disease have caused healthcare costs to skyrocket and left providers struggling to keep up with demand for care. 

FORECAST: Fitness Tracker and Health-Based Wearable Installed Base

Meanwhile, digital technologies in nearly every consumer experience outside of healthcare have raised patients’ expectations for good service to be higher than ever.

One of the key mechanisms through which healthcare providers can finally evolve their outdated practices and exceed these expectations is wearable technology.

Presently, 33% of US consumers have adopted wearables, such as smartwatches and fitness trackers, to play a more active role in managing their health. In turn, insurers, providers, and employers are poised to become just as active leveraging these devices – and the data they capture – to abandon the traditional reimbursement model and improve patient outcomes with personalized, value-based care.

Adoption is going to keep climbing, as more than 80% of consumers are willing to wear tech that measures health data, according to Accenture — though they have reservations about who exactly should access it.

A new report from Business Insider Intelligence, Business Insider’s premium research service, follows the growing adoption of wearables and breadth of functions they offer to outline how healthcare organizations and stakeholders can overcome this challenge and add greater value with wearable technology.

For insurers, providers, and employers, wearables present three distinct opportunities:

  • Insurers can use wearable data to enhance risk assessments and drive customer lifetime value. One study shows that wearables can incentivize healthier behavior associated with a 30% reduction in risk of cardiovascular events and death.
  • Providers can use the remote patient monitoring capabilities of wearable technology to improve chronic disease management, lessen the burden of staff shortages, and navigate a changing reimbursement model. And since 90% of patients no longer feel obligated to stay with providers that don't deliver a satisfactory digital experience, wearables could help to attract and retain them.
  • Employers can combine wearables with cash incentives to lower insurance costs and improve employee productivity. For example, The Greater Dayton Regional Transit Authority yielded $5 million in healthcare cost savings through a wearable-based employee wellness program.

Want to Learn More?

The Wearables in US Healthcare Report details the current and future market landscape of wearables in the US healthcare sector. It explores the key drivers behind wearable usage by insurers, healthcare providers, and employers, and the opportunities wearables afford to each of these stakeholders. 

By outlining a successful case study from each stakeholder, the report highlights best practices in implementing wearables to reduce healthcare claims, improve patient outcomes, and drive insurance cost savings, as well as how the evolution of the market will create new, untapped opportunities for businesses.

 

 

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Japanese medical school admits rigging entrance exams in favor of men because 'women mentally mature faster'

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japan

  • Japan's Juntendo University admitted to setting lower pass marks for men in their entrance exams.
  • Officials said it was because female applicants tended to perform better in the interview part of the assessment since "women mature faster mentally than men."
  • They also claimed it was because they didn't have enough space in their female dormitories.
  • Japan already has the lowest proportion of female-to-male doctors among OECD countries.

A Japanese medical school admitted rigging its entrance requirements in favor of men because "women mentally mature faster."

The private Juntendo University in Tokyo told a Monday press conference that it set lower pass marks for men in its entrance exams, which included an interview, the country's Asahi Shimbun newspaper reported.

Women make up 21% of all Japan's doctors, Japan's Ministry of Health, Labour and Welfare said in 2016. That is the lowest proportion of female-to-male doctors among all 36 countries in the the Organisation for Economic Co-operation and Development, the non-profit Nippon Communication Foundation said.

Read more:Japan's demographic time bomb is getting more dire, and it's a bad omen for the country

japan

Juntendo University representatives said this was because female candidates tended to perform better in interviews, so the rigging was a "measure to help" their male counterparts.

Hiroyuki Daida, dean of Juntendo's medical school, said according to Asahi: "Women mature faster mentally than men and their communication ability is also higher."

"In some ways, this was a measure to help male applicants," he said.

Juntendo officials also claimed that because there was limited space in the female dormitories, the school needed to limit the number of female students. The precise number of male and female dorms at the medical school is not clear.

japan tokyo juntendo university medical school

Because of this policy, the university erroneously failed 165 people who sat its entrance exams in 2017 and 2018. This affected both men and women, but mostly women.

Officials on Monday said that it would accept 48 people from that batch — of which 47 were women — from 2019 onwards, and refund the entrance test fees for the remaining 117, the Japan Times reported.

Juntendo University President Hajime Arai said: "At that time, we judged that the measure was reasonable at our university's discretion."

"We won't do it from now on after being pointed out that our measure was inappropriate," he added.

Shinzo Abe

Officials from Kitasato University, another medical school in Tokyo, also admitted to rigging entrance exam scores for men on Monday.

They did not provide a reason, but admitted to prioritizing male applicants on its website, according to Asahi. They said they would set up a third-party committee to figure out next steps.

On Friday, Japan's education ministry also accused Juntendo and Kitasato, as well as eight other medical schools, of operating "inappropriate entrance exams," Asahi reported.

This included allowing for a lower pass score for men, and discriminating against people based on their age and home address, Asahi said.

Shinjuku, Tokyo

In August, investigators found that Tokyo Medical University, one of Japan's top medical schools, systematically altered admissions test scores to make sure women wouldn't get in.

The university marked down female applicants' scores to keep their numbers below 30% of the student body, the report found.

An unnamed source told the Yomiuri Shimbun newspaper that the school invented the quota because it believed that women would ultimately use their training less because they would leave to become full-time mothers.

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'An insult to the office he once held': Theresa May savaged Tony Blair for supporting a second Brexit referendum

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Theresa May Tony Blair

  • British Prime Minister has launched a stinging attack on her predecessor Tony Blair for supporting a second Brexit referendum.
  • While May was in Brussels last week, Blair was pushing for a so-called people's vote.
  • May said he is trying to "undermine" her attempts to finalise a Brexit deal and his manoeuvres are "an insult to the office he once held and the people he once served."

Theresa May has launched a stinging attack on former prime minister Tony Blair for trying to "undermine" her attempts to secure a Brexit deal for Britain. 

While May was in Brussels last week, trying to secure concessions from EU leaders on her Brexit agreement, Blair gave a speech in support of a second referendum. He also reportedly made a secret visit to Brussels to talk to EU officials.

Prime Minister May was apparently incensed by his manoeuvres last week, issuing a statement on Saturday night scolding her predecessor. According to the statement, which has been widely reported, May said:

"There are too many people who want to subvert the process for their own political interests, rather than acting in the national interest. For Tony Blair to go to Brussels and seek to undermine our negotiations by advocating for a second referendum is an insult to the office he once held and the people he once served.

"We cannot, as he would, abdicate responsibility for this decision. Parliament has a democratic duty to deliver what the British people voted for. I remain determined to see that happen. I will not let the British people down."

Blair said last week that a so-called people's vote is the only way out of the Brexit mess Britain finds itself in. "Our present situation is unique in modern British politics,"Blair said in a speech in London. "The government is not in control — not of the agenda, not of the events, and not of the outcome."

He added: "Given all that has happened, the undemocratic thing is to deny people a final say."

But while May attacked Blair in public, and appeared unwavering in her plan to get her current deal through Parliament, her allies are reportedly plotting a second vote.  According to reports on Sunday, defacto deputy prime minister David Lidington and chief of staff Gavin Barwell are secretly advocating for a second vote.

SEE ALSO: Theresa May's key allies are secretly pushing for a second Brexit referendum

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Fraud is expected to cost the ad industry $44B in 2022 — here’s how blockchain could help stop it

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Ad blockchain diagram

This is a preview of a research report from Business Insider Intelligence. Current subscribers can read the report here.

Blockchain technology promises to transform how nearly all industries manage data. Since roaring onto the scene as the engine behind Bitcoin in 2009, it's become applicable to a diverse array of industries beyond financial services, including industrial manufacturing, healthcare, and logistics.

The common thread between these industries is that they all feature complex supply chains, large numbers of interconnected players, and vast amounts of data. The digital advertising industry shares those characteristics as well. These characteristics, combined with the industry's transparency issues, make advertising a prime candidate for blockchain solutions.

Blockchain can help solve one of the advertising industry’s biggest challenges: opaque advertising practices.  Publishers, advertisers, and ad tech vendors are exploring blockchain as a tool to boost transparency around ad practices, with the end goal of reducing fraud. Ad fraud is expected to cost the industry $44 billion by 2022, up from $19 billion this year, according to Juniper Research estimates. Through its function as a public database, blockchain can store information about a digital advertisement, like who has created it, while sharing it with everyone else on the network in a verifiable and immutable way. For digital advertising, that means ad impressions can be tracked along the supply chain, and advertisers can record where an ad is delivered. 

In this report, Business Insider Intelligence will explain what blockchain technology is and how it can inject transparency into the advertising supply chain. We will then highlight the significant hurdles to adoption, and propose different ways the industry could navigate those challenges. Finally, the report will profile companies that are at the forefront of the blockchain advertising space to give advertisers an idea of what blockchain looks like in practice today.

The companies mentioned in this report are: Basic Attention Token (BAT), IBM, Kochava, and MetaX

Here are some of the key takeaways from the report: 

  • Blockchain promises to mitigate ad fraud through its function as an immutable public database, which allows it to store and validate previously murky information about digital ads.
  • Despite this promise, just 11% of advertisers and agency executives have completed an ad buy using blockchain technology, according to an Advertiser Perceptions survey.
  • Limited adoption is the result of several significant hurdles — like ad executives' skepticism around the technology's usefulness — which must be overcome before blockchain is widely accepted.
  • Blockchain is heralded as a transformative technology, and while it has that potential, it's not quite there yet for advertisers.
  • Still, it shouldn't be dismissed as "pie in the sky"— blockchain presents several short-term use cases for advertisers, and those who take advantage will be set up for long-term success as the technology matures.

In full, the report: 

  • Highlights how blockchain technology works, and how it can be integrated into the advertising supply chain to improve transparency. 
  • Outlines practical, low-risk ways marketers can prepare themselves to benefit from blockchain including using smart contracts, registering domain names, and exploring tokens that reward consumers for use of their data. 
  • Profiles several companies at the forefront of the blockchain advertising space, gaining industry-wide recognition as thought leaders.

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Meghan Markle wants Prince Harry to skip the royals' Christmas shoot because she hates blood sport

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prince harry meghan markle

  • Prince Harry will skip the traditional royal Christmas shoot at the request of his wife, Meghan Markle.
  • According to The Sunday Mirror, Markle refuses to wear fur and is anti-blood sports.
  • If Harry does not take part in the shoot, it will not be the first time he has sat out because of Markle.

Meghan Markle has asked Prince Harry to skip the traditional royal Christmas shoot because she hates hunting, according to The Sunday Mirror.

The British newspaper revealed that Harry will not take part in the Boxing Day pheasant shoot, a tradition he has participated in since he was young, out of respect for his new wife's views.

Markle refuses to wear fur and is anti-blood sports, according to numerous reports. Citing royal sources, the Sunday Mirror said she has expressed concern about Harry killing "defenceless animals."

If Harry does not take part in the Christmas shoot, it will not be the first time he has sat out at his wife's request. The Sun reported last year that he missed the Christmas 2017 shoot, while he also reportedly ducked out of the annual grouse hunt at Balmoral over the summer.

Read more: A bitter rift is opening in the royal family with Harry and Meghan on one side and Kate and William on the other, according to more and more reports

The Sunday Mirror speculated that the decision could exacerbate tensions between Harry and his brother William. "In his mind, William sees this as another concerning example of his younger brother being pulled away from his family by his new wife," a source told the paper.

According to a series of reports in respected UK outlets, rivalry and tensions have emerged behind the scenes as Markle was integrated into the royal household.

They say changes at Kensington Palace — the branch of the royal household to which Prince Harry, Prince William, and their families belong — put the two brothers and their wives, Markle and Kate Middleton, at odds, sometimes spilling over into anger.

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