Microsoft went all out for the reveal of the Xbox One.
It hosted two massive launch parties in both NYC and Los Angeles for fans who pre-ordered the consoles.
We headed over to the party at the Best Buy Theater in Times Square.
The setup was a gamer's dream. There were lots of consoles to play, multiple bars, and a live concert featuring Macklemore and Ryan Lewis.
It was an experience unlike any other.
We headed over to Times Square for the big Xbox One Launch party.
![](http://static3.businessinsider.com/image/528fbcb2ecad04d576a7c387-400-300/we-headed-over-to-times-square-for-the-big-xbox-one-launch-party.jpg)
The party took place off of 7th Ave at the Best Buy Theater.
![](http://static1.businessinsider.com/image/528fbda76da811bb16546a67-400-300/the-party-took-place-off-of-7th-ave-at-the-best-buy-theater.jpg)
Fans who pre-ordered the next-gen console waited anxiously in line to enter.
![](http://static3.businessinsider.com/image/528fbdd869bedd8923a7c38a-400-300/fans-who-pre-ordered-the-next-gen-console-waited-anxiously-in-line-to-enter.jpg)
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