This past Saturday in San Francisco, people stood in line for two hours in the rain for day-old New York City bagels.
According to Eater San Francisco, the plain and everything bagels were overnighted from legendary New York deli Russ & Daughters to the Dear Mom pop-up restaurant Eastside Bagels. The imported bagels could be topped with plain, jalapeno, scallion and garlic, or olive cream cheese, or made into an open-faced sandwiches with toppings like pastrami or lox.
A huge line formed immediately for the famed bagels. By 11:30 AM — when Eastside Bagels officially opened — there was a line stretching around the building.
Some customers waited in line for more than two hours for the imported Russ & Daughters bagels, with many anxious foodies going home empty-handed.
The idea for imported NYC bagels was conceived by Sonya Haines and Wes Rowe, who told SFist, "There has never been a pop-up [at Dear Mom] with a line like today. Next time we know what to expect, and will be ready."
See some Twitter pictures of the insanity below.
Trend report: Bagels are the new toast. Scene at @dearmomsf courtesy of @sonya_haines& @Thewesburgerpic.twitter.com/HpcgoNUhlY
— Lauryn McCarthy (@Lmccarth7) February 8, 2014I guess we won't have brunch at @dearmomsf today. Also I need to buy an umbrella. http://t.co/2w4WnutKZ8pic.twitter.com/mg8Wb1xkgf
— marta f. (@marmotilla) February 8, 20141 hour later, still on line @dearmomsf. #bagelspic.twitter.com/1j6YwNPz99
— Andy Cooper (@terrapin_sf) February 8, 2014They're all gone. #bagels@dearmomsfpic.twitter.com/99mlRS7dCM
— Andy Cooper (@terrapin_sf) February 8, 2014SEE ALSO: How Authentic New York Bagels Are Made