Comedy Central's Nathan Fielder is the man behind the Starbucks parody shop "Dumb Starbucks,"Deadline is reporting.
“I’m proud to announce we’ll be opening our second Starbucks in Brooklyn NY soon,” Fielder reportedly said.
The bizarre parody shop opened up this weekend, serving up free coffee to a long line of Los Angeles residents and fueling discussion about whether the store was inviting a trademark suit.
From the start, many speculated that the store was some kind of gimmick and even specifically a prank by Fielder's show "Nathan For You."
Fielder, a Canadian comic, plays a version of himself on the "docu-reality" comedy series, and he uses odd strategies to help business owners, as The Hollywood Reporter notes.
Others were implicated in the fake Starbucks affair before Fielder finally took credit. The Associated Press has previously reported that "Dumb Starbucks" was the work of a comedy duo with a cult following. That pair, Tim Heidecker and Eric Wareheim, got permits to film at the site of the "parody" shop three different times, the AP noted.
A Los Angeles artist named Marc Horowitz also took credit on Twitter for the Starbucks "parody" store.
"my project is causing quite a stir - lol," Horowitz tweeted, linking to a Los Angles Times story on "Dumb Starbucks."
Later, he tweeted, "Would love to do interviews about #dumbstarbucks." Apparently, like the "Dumb Starbucks" store itself, Horowitz's tweets were a joke.