Target has finally explained why it has begun refrigerating bags of Doritos — a move that has caused mass confusion among its customers.
The retailer told The Huffington Post on Tuesday that it's promoting a recipe called the "walking taco," which is made by crushing up the nachos and adding taco toppings to the bag, then eating the mixture with a spoon.
"Target will often display products together to give our guests ideas on how to use the items and create a more convenient shopping experience," Target spokeswoman Jessica Stevens told HuffPo.
Target's explanation comes after dozens of customers posted photos online questioning the placement of bags of Doritos in a refrigerator alongside meat, shredded cheese, lettuce and sour cream.
Here's a sampling of the confused responses from customers.
Target why are you refrigerating the Doritos stop refrigerating the Doritos. pic.twitter.com/DGW11rlnuS
— John Thompson (@UrbyJT) May 5, 2014
Um. Why are there Doritos in the freezer? Target, go home. You're drunk. 😂😂😂😂 pic.twitter.com/qF5T5Uy9EG
— Giselley~ (@Gigigiatana) May 4, 2014
YOOO Target, they are called COOL ranch doritos. not refrigerated ranch doritos pic.twitter.com/2uZdie7lXm
— meaghan stewart (@meaghandi) May 6, 2014
Thank you @Target for refrigerating the @Doritos! pic.twitter.com/sdDSQSKRiN
— enriquebrao (@enriquebrao) May 5, 2014“@Athena_SophiaJ: Why are Doritos in the refrigerator?? pic.twitter.com/1MG4FCl1gp” u are at my favorite store #Target😃😃😃
— Mariel Ibarra (@mmariel77) April 29, 2014
Why are the Doritos in the same refrigerated section as the ground turkey?? #Targetpic.twitter.com/MKJnsyxG4F
— Julie Murray (@secretagent13) April 29, 2014
Yeah Target, I refrigerate my Doritos too.... pic.twitter.com/NLKH5QDkpL
— Erika O'Reilly (@ErikaOReilly53) April 29, 2014
so i was at target and the doritos are in the fridge 😂?¿ pic.twitter.com/kw14uFp0Jq
— lauren (@lauurennxox) May 2, 2014
I get refrigerating meat, but @Doritos Come on @target lol pic.twitter.com/sC2ei78GpZ
— Joel D. Catalan (@joeldcatalan) May 3, 2014
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