Articles on this Page
- 01/05/19--15:08: _Jeremy Lin told a g...
- 01/05/19--15:18: _These $120 sneakers...
- 01/05/19--15:20: _United has issued a...
- 01/05/19--15:32: _Why competitive vid...
- 01/05/19--15:35: _Another top Pentago...
- 01/05/19--16:03: _The number of globa...
- 01/05/19--16:23: _TV viewing habits s...
- 01/05/19--16:34: _ESPN played the con...
- 01/05/19--16:37: _VR isn't just for g...
- 01/05/19--17:02: _How consumers rank ...
- 01/05/19--17:05: _The government shut...
- 01/05/19--17:58: _These are the four ...
- 01/05/19--18:03: _This device will be...
- 01/05/19--18:25: _Cowboys receiver Al...
- 01/05/19--18:53: _Zion Williamson thr...
- 01/05/19--19:03: _How retailers are u...
- 01/05/19--19:10: _Chance the Rapper a...
- 01/06/19--05:00: _A personal trainer ...
- 01/06/19--05:01: _If we're living thr...
- 01/06/19--05:38: _A 20-year-old man h...
- Jeremy Lin credited Mike D'Antoni for helping sustain his confidence during his "Linsanity" run eight years ago with the New York Knicks.
- Lin recalled having nine turnovers in a loss and D'Antoni calling him afterward to encourage him to keep turning over the ball if it meant he would play aggressively.
- Lin said D'Antoni "empowers" players and the support of the coaching staff helped him during the run.
- Even though I hate running, the Saucony Ride ISO sneakers have helped me run longer and faster — and maybe enjoy it a little more.
- The sneakers are lightweight and supportive for neutral runners, with lots of cushioning throughout the shoe.
- The White Noise colorway works with every outfit, and also aims to promote mental clarity and focus while running.
- There's only a little bit of time left to get the highest-ever public sign-up bonus on the main United Airlines credit card.
- The United Explorer Card offers up to 65,000 miles for new applicants: 40,000 United miles after spending $2,000 in the first three months, and another 25,000 miles after spending a total of $10,000 in the first six months.
- Usually, the card only offers 40,000 miles unless you're specially targeted for something higher.
- The bonus is enough for a round-trip flight to Europe, or even a ticket in United's new Polaris business class.
- The offer is only good until January 8; after that, it drops to a lower amount. If you have a use for United miles, now is the time to apply.
- eSports is a still nascent industry filled with commercial opportunity.
- There are a variety of revenue streams that companies can tap into.
- The market is presently undervalued and has significant room to grow.
- The dynamism of this market distinguishes it from traditional sports.
- The audience is high-value and global, and its numbers are rising.
- Brands can prosper in eSports by following the appropriate game plan.
- Game publishers approach their Esport ecosystems in different ways.
- Successful esport games are comprised of the same basic ingredients.
- Digital streaming platforms are spearheading the popularity of eSports.
- Legacy media are investing into eSports, and seeing encouraging results.
- Traditional sports franchises have a clear opportunity to seize in eSports.
- Virtual and augmented reality firms also stand to benefit from eSports.
- The gaming nucleus of eSports, including an overview of popular esport genres and games; the influence of game publishers, and the spectrum of strategies they adopt toward their respective esport scenes; the role of eSports event producers and the tournaments they operate.
- The eSports audience profile, its size, global reach, and demographic, psychographic, and behavioral attributes; the underlying factors driving its growth; why they are an attractive target for brands and broadcasters; and the significant audience and commercial crossover with traditional sports.
- eSports media broadcasters, including digital avant-garde like Twitch and YouTube, newer digital entrants like Facebook and traditional media outlets like Turner’s TBS Network, ESPN, and Canal Plus; their strategies and successes in this space; and the virtual reality opportunity.
- eSports market economics, with a market sizing, growth forecasts, and regional analyses; an evaluation of the eSports spectacle and its revenue generators, some of which are idiosyncratic to this industry; strategic planning for brand marketers, with case studies; and an exploration of the infinite dynamism and immense potential of the eSports economy.
- 01/05/19--15:35: Another top Pentagon official just resigned
- Department of Defense chief of staff Rear Adm. Kevin Sweeney resigned on Saturday, following other high-profile Pentagon departures.
- Sweeney said a statement that he "decided the time is right to return to the private sector."
- Defense Secretary Jim Mattis also stepped down last month, after President Donald Trump announced he would withdraw US troops from Syria.
- The number of esports fans globally is anticipated to climb 59% over the next five years, but there’s still significant room for growth.
- This expansion will be driven by many factors, including investment from traditional sports leagues, a higher number of broadcast deals, and the expansion of the mobile-based esports scene.
- The majority of esports fans are millennials, while data suggests that Gen Zers are more receptive to nontraditional sports, like esports, than traditional sports.
- Brands can sponsor esports leagues, competitions, and players as well as advertise on digital platforms like Twitch to reach the eyeballs of esports fans.
- Whatever shape a brand's esports ad campaign eventually takes, displaying an authentic commitment to the gaming world is paramount.
- Outlines the drivers and potential barriers to esports audience growth.
- Details the various reasons esports fans are a compelling advertising opportunity for brands.
- Discusses the different ways brands can invest spend to reach the eyeballs of esports fans.
- Explains best practices brands advertising to esports fans should adopt in order to make inroads with the gaming community.
- 01/05/19--16:23: TV viewing habits shows how the NFL is still as dominant as ever
- Forty of the top 50 most-watched sporting events in 2018 were NFL games.
- Nothing came close to topping the Super Bowl, which had more than double the amount of viewers of the second most-watched event of the year — also an NFL game.
- From December 24-30, even with many TV ratings down, nine of the top 10 most-watched programs were football games — six college football games and three NFL programs.
- ESPN was criticized for its use of the song "Dixie" during a broadcast of the Wild Card game between the Colts and Texans.
- The song was used as the backing track to a graphic that depicted Andrew Luck as a Civil War officer.
- "Dixie" served as an anthem for the Confederacy during the Civil War.
- VR enables consumers in brick-and-mortar stores to make more informed purchases, which could increase sales conversion rates.
- Brands and retailers looking to ramp up their employees quicker should consider bringing VR into their training processes.
- The tech can shorten brands' and retailers' product development life cycles by cutting down on the time associated with building expensive physical prototypes.
- Identifies key VR vendors and device form factors for businesses to consider.
- Discusses key benefits the tech brings businesses for their sales, training, and product development processes.
- Illustrates those key benefits by discussing real-world case studies from companies and the takeaways from those implementations.
- Digital trust is the confidence people have in a platform to protect their information and provide a safe environment for them to create and engage with content.
- Business Insider Intelligence surveyed over 1,300 global consumers to evaluate their perception of Facebook, Twitter, Snapchat, Instagram, LinkedIn, and YouTube.
- Consumers’ Digital Trust rankings differ across security, legitimacy, community, user experience, shareability, and relevance for the six major social networks.
- LinkedIn continues to benefit from the professional nature of its community — users on the platform tend to be well behaved and have less personal information at risk, which makes for a more trusting environment.
- LinkedIn users are likely more selective and mindful about engagement when interacting within their professional network, which may increase trust in its content.
- Content on LinkedIn is typically published by career-minded individuals and organizations seeking to promote professional interests, and is therefore seen as higher quality than other platforms’. This bodes well for advertisers and publishers to be viewed as forthright, honest, persuasive, and trustworthy.
- The government shutdown is now in its 15th day.
- This is the 21st time the federal government has had a funding lapse since the modern budgeting process began.
- Most of those times the shutdown has been short and not involved employees being sent home, but that has changed in recent years.
- 01/05/19--18:03: This device will be the next smartphone
- Smartphones are the fastest adopted tech in the U.S.
- Whichever device becomes the next smartphone needs to go everywhere
- Consumer expectations around the smartphone are changing
- And much more
Cowboys wide receiver Allen Hurns suffered a gruesome ankle injury in the first quarter of Saturday night's Wild Card game against the Seattle Seahawks.
- Hurns' awkwardly rolled his ankle after it got caught under the body of his tackler.
- The injury leaves the Cowboys shorthanded at wide receiver moving forward in the postseason.
- Zion Williamson once again sent shock waves through the college basketball world.
- On Saturday night, Williamson stole a ball at midcourt against Clemson and turned it into a nasty 360 dunk.
- The dunk sent the Cameron Crazies and Dick Vitale into a frenzy.
- Williamson is widely expected to be the first pick in the NBA Draft and appears to be ready for the NBA Dunk Contest.
- Nearly 75% of consumers already expect retailers to offer an AR experience. Mobile AR retail experiences are more likely to come to fruition as Apple and Google continue to build out their AR developer platforms, ARKit and ARCore, respectively, which will expand the addressable market exponentially.
- Retailers in certain segments, including furniture and home improvement, as well as beauty and fashion, have been the first to jump on the mobile AR bandwagon through their own apps. These sectors appear to have the most immediate need for mobile AR strategies, as trying out furniture and clothes are two of the most coveted AR use cases by consumers.
- Social media is emerging as a prominent channel for retailers to reach consumers through mobile AR experiences. Platforms like Facebook and Snapchat continue to build out tools that businesses and developers can utilize to enhance their advertising strategies with immersive experiences.
- But retailers will have to consider several factors before implementing their mobile AR strategies. These include the cost of building AR experiences, the availability of AR-compatible smartphones, consumer awareness of mobile AR apps, and the quality of mobile AR content.
- Explores the ways mobile AR brings value to the customer shopping experience.
- Highlights how the consumer benefits of mobile AR can be transformed into valuable outcomes for retailers.
- Discusses how major retail brands are leveraging mobile AR to enhance the customer journey, and what goals they are striving to achieve.
- Outlines the several factors retailers and brands will have to consider before implementing their mobile AR strategies.
- Chance the Rapper apologized Saturday evening for previously collaborating and performing with the R&B singer R. Kelly.
- "I apologize to all of his survivors for working with him and for taking this long to speak out," he said in a statement posted on Twitter.
- His comments come on the heels of the Lifetime documentary series "Surviving R. Kelly," which features interviews with women who allege Kelly preyed upon them when they were underage and abused them.
- Kelly has denied all allegations against him.
- Many people think slimming down means being hungry all the time, but this isn't the case.
- In fact, one personal trainer believes hunger is to be avoided at all costs if you're trying to lose fat.
- This is because when you're ravenous, you're less likely to make healthy food choices.
- However, other experts believe that feeling hungry sometimes is a normal part of the weight-loss process.
- Consumers say that a personalized shopping experience can inspire loyalty and increases in spending.
- But brick-and-mortar retailers aren't meeting consumers’ in-store personalization expectations.
- The nature of online shopping gives e-commerce the upper hand when it comes to personalization.
- Physical retailers can close the gap in personalization by identifying consumers when they enter, tracking them throughout their journey, and then using that information to inform individualized offerings.
- To make the most of personalized offerings, retailers must consider how content is being presented to consumers in-store, and what the strengths of each channel are.
- If physical retailers fail to improve their in-store personalization, they risk losing sales and market share to e-commerce companies, both online and in-store.
- Identifies the values of personalization to physical retailers.
- Details the reasons e-tailers currently offer better personalization than brick-and-mortar stores.
- Outlines the technologies and processes that can bolster in-store personalization.
- Discusses how retailers can best present personalized offerings in-store.
- Authorities in Texas have charged a 20-year-old man in the shooting death of a 7-year-old black girl who was killed while riding in a vehicle with her family.
- Eric Black Jr. was charged with capital murder in the death of Jazmine Barnes after investigators received a tip about the December 30 shooting.
- A statement from police said investigators do not believe Barnes and her family were targeted, but "possibly shot as a result of mistaken identity."
It's been eight years since Jeremy Lin's incredible "Linsanity" run with the New York Knicks.
Lin became an international phenomenon over a three-week stretch when he took over the Knicks, leading them back into playoff contention while putting up All-Star level stats.
While Lin saved his job with the Knicks and possibly his NBA career with his breakout, he still remembers how crucial then-Knicks head coach Mike D'Antoni was to inspiring the run and keeping his confidence afloat.
Lin was a guest on The Ringer's "Winging It" podcast and said he'll always support D'Antoni because D'Antoni, now the Houston Rockets head coach, "empowers" players. Lin recalled a phone call from D'Antoni after a loss that encouraged Lin to keep his head up.
"I remember I had one game where I had 9 turnovers and we lost," Lin said. "I got a call from him after the game and he's like 'You alright?' I'm like 'Yeah.' It was actually our first loss during the Linsanity stretch. So we had won seven straight and this was our first loss. And he was like, 'Hey I just wanna call and let you know, next game, go ahead and get 20 turnovers.' He's like, 'I want you to get 20 turnovers next game.' He's like, 'Because if you get 20 turnovers, you'll probably get 40 assists. I just want you going downhill all day, all night. Do not think once about your turnovers or stopping to attack. Just play through all of them.'"
During the 10-game stretch of Linsanity, Lin averaged 24 points and 9 assists per game, but turnovers were a constant struggle, as he gave up the ball an average of six times per game. Still, Lin said the encouragement of D'Antoni and his coaching staff kept him going.
"Again, that's why I played so well. I had this coach that was empowering me, constantly in my ear telling me 'Go, go, go. Trust your instincts.' A big part of Linsanity was just being in that environment, being in a pick-and-roll system that's suited my style, and having coaches around just being like, 'Look, we trust you, we know that you're gonna make the right play more times than you won't. Let it fly.'"
Lin has bounced around the NBA since the 2011-12 season with the Knicks, playing for six teams in seven years. He's averaging 10 points, 2 rebounds, and 3 assists coming off the bench for the Atlanta Hawks this year.
Lin said on the podcast that he knew his NBA future was in doubt during the 2011-12 season. He had been cut from teams twice before, and the deadline for final rosters was a week after his first breakout game with the Knicks.
"By the time Linsanity came around, I was already, like, back against the wall, like, 'If I'm going out, I'm doing it my way and swinging for the fences,'" Lin said.
"You did that," co-host and Hawks teammate Kent Bazemore said.
The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.
A few years ago, I started running with my fiancé as an easy couples' exercise. I hated it. Even at my sloth-like pace, I couldn't go a half a mile without stopping and I would complain every few minutes that my feet or my sides hurt.
Even now, it's almost like once my body realizes I've run a mile or two, it just shuts down. Part of it is my mentality — I dread running, counting down the minutes until I'm done and telling myself that the faster I run, the less time I actually spend running.
But while I still can't run as long or as fast as he can, these Saucony Ride ISO sneakers have definitely helped.
The Ride ISOs have been a popular Saucony sneaker style for a few years and are a good pick for runners who have a basic or neutral pronation like me, or exhibit underpronation in which the feet roll outward a bit. They're also pretty lightweight despite a good amount of cushioning and support in the heel, so it doesn't feel like you're running with weights around your ankles.
One of my favorite things about the Ride ISOs, aside from all the technical benefits, is the White Noise colorway that launched earlier this year. Inspired by white noise that masks annoying background sounds like clinking glasses from the bar below your apartment, the mostly-white shoe has a bespeckled mesh upper and pastel soles aimed to help the runner block out mental distractions. For runners with different degrees of pronation, the colorway is also available in several other styles — the Freedom ISO2, Kinvara 9, Kineta Relay, and Liteform Feel.
"Running should be one of the best ways to clear our mind and activate our senses," says Sharon Barbano, head of Saucony Communications and certified coach from Road Runners Club of America. "Yet, when we go out for a run, most of the time we're thinking about work deadlines, hitting a certain pace, or the music playing in our headphones. Running mindfully teaches us to disengage from our mental chatter and instead focus on the actual act of running, reconnecting with our breath and redirecting our attention to our body."
Whenever I lace up my Ride ISOs, I do find myself zen-ing out instead of thinking about how much I hate running, the movie soundtrack I'm listening to, or the other million random things going through my head. And because I'm focused on my run, I usually run longer and faster than normal. I even find myself taking better care of my body afterwards, like recovering with a protein shake from Core Power or stretching instead of just plopping on the couch for a Netflix marathon.
Don't get me wrong — nothing can make you suddenly love something you hate and that causes your body to cramp up, but at least now I've stopped counting down the minutes until I can stop running.
The Insider Picks team writes about stuff we think you'll like. Business Insider may receive a commission from The Points Guy Affiliate Network.
The best way to get a ton of frequent flyer miles quickly — aside from booking an incredibly expensive and long flight — is signing up for a new credit card and earning its sign-up bonus. This style of "travel hacking" is basically a way get flights or hotel fees for free; you can get a massive haul of points just for opening a new card and spending money that you were going to spend anyway.
The key is to make sure that when you open a card, you're getting the best offer that you can get. Some cards offer higher bonuses seasonally or during promotions, some products have higher bonuses when they launch, and some offer special bonuses for individually targeted customers.
If you tend to fly United Airlines and you don't have the United Explorer Card, now is an excellent time to apply for it.
For a limited time, United and Chase, which issues the card, are offering the highest-ever public offer on their co-branded credit card.
When you open a new card, you can earn up to 65,000 miles when you open a new card. The offer is broken into two chunks — you'll earn 40,000 United miles after spending $2,000 in the first three months, and another 25,000 miles after spending a total of $10,000 in the first six months.
This offer is only available until January 8, 2019, so don't wait.
While that spending requirement is higher than many cards, there are plenty of ways to meet it without spending more than you would otherwise. For this card, earning the full bonus would require an average of $1,670 per month for the first six months, which is certainly doable for a lot of people.
The United Explorer card was revamped this spring, and comes with some useful perks and benefits.
One highlight that sets it apart from the other airlines' mainstream cards: You'll get two United Club passes per year. These passes get you entry to United Club lounges, where you can enjoy comfortable seating, Wi-Fi, free food and drinks, and more before your flight. Normally, one-time entry to a United Club would cost $59 if you didn't have a membership.
The United Explorer card offers a free checked bag for you and a travel companion when you use the card to pay for your tickets. A checked bag costs $30 each way, so if you and another person on your reservation both take advantage of the free benefit, you'll save $120 on a round-trip.
Additionally, the card offers an application fee credit of up to $100 for Global Entry or TSA PreCheck — a solid value if you don't already have one or both of the services. While it's not a published benefit, United cardholders also get access to more saver award space than other United members, which makes it easier to find good flights when it's time to use your miles.
The United Explorer earns 2x miles per dollar spent at restaurants, hotels, and on all United purchase, as well as 1x mile on everything else. It has a $95 annual fee, which is waived the first year.
Should I apply?
This is the best public sign-up bonus we've seen on this card, so if you're eligible to earn it, now is the time to apply.
Keep in mind that you won't be able to earn the bonus if you currently have the United Explorer Card, or if you've earned a sign-up bonus for this card within the past 24 months. You also may not be able to get approved if you've opened five or more personal credit cards in the past 24 months.
Aside from that, if you tend to fly United, the Explorer card offers a solid value, and waives its annual fee for the first year, making the bonus purely profit.
Just keep in mind that we're focusing on the rewards and perks that makes this card a great option, not things like interest rates and late fees, which can far outweigh the value of any rewards.
When you're working to earn credit card rewards, it's important to practice financial discipline, like paying your balances off in full each month, making payments on time, and not spending more than you can afford to pay back. Basically, treat your credit card like a debit card.
This is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence, click here.
What is eSports? History & Rise of Video Game Tournaments
Years ago, eSports was a community of video gamers who would gather at conventions to play Counter Strike, Call of Duty, or League of Legends.
These multiplayer video game competitions would determine League of Legends champions, the greatest shooters in Call of Duty, the cream of the crop of Street Fighter players, the elite Dota 2 competitors, and more.
But today, as the history of eSports continue to unfold, media giants such as ESPN and Turner are broadcasting eSports tournaments and competitions. And in 2014, Amazon acquired Twitch, the live streaming video platform that has been and continues to be the leader in online gaming broadcasts. And YouTube also wanted to jump on the live streaming gaming community with the creation of YouTube Gaming.
eSports Market Growth Booming
To put in perspective how big eSports is becoming, a Google search for "lol" does not produce "laughing out loud" as the top result. Instead, it points to League of Legends, one of the most popular competitive games in existence. The game has spawned a worldwide community called the League of Legends Championship Series, more commonly known as LCS or LOL eSports.
What started as friends gathering in each other's homes to host LAN parties and play into the night has become an official network of pro gaming tournaments and leagues with legitimate teams, some of which are even sponsored and have international reach. Organizations such as Denial, AHQ, and MLG have multiple eSports leagues.
And to really understand the scope of all this, consider that the prize pool for the latest Dota 2 tournament was more than $20 million.
Websites even exist for eSports live scores to let people track the competitions in real time if they are unable to watch. There are even fantasy eSports leagues similar to fantasy football, along with the large and growing scene of eSports betting and gambling.
So it's understandable why traditional media companies would want to capitalize on this growing trend just before it floods into the mainstream. Approximately 300 million people worldwide tune in to eSports today, and that number is growing rapidly. By 2020, that number will be closer to 500 million.
eSports Industry Analysis - The Future of the Competitive Gaming Market
Financial institutions are starting to take notice. Goldman Sachs valued eSports at $500 million in 2016 and expects the market will grow at 22% annually compounded over the next three years into a more than $1 billion opportunity.
And industry statistics are already backing this valuation and demonstrating the potential for massive earnings. To illustrate the market value, market growth, and potential earnings for eSports, consider Swedish media company Modern Times Group's $87 million acquisition of Turtle Entertainment, the holding company for ESL. YouTube has made its biggest eSports investment to date by signing a multiyear broadcasting deal with Faceit to stream the latter's Esports Championship Series. And the NBA will launch its own eSports league in 2018.
Of course, as with any growing phenomenon, the question becomes: How do advertisers capitalize? This is especially tricky for eSports because of its audience demographics, which is young, passionate, male-dominated, and digital-first. They live online and on social media, are avid ad-blockers, and don't watch traditional TV or respond to conventional advertising.
So what will the future of eSports look like? How high can it climb? Could it reach the mainstream popularity of baseball or football? How will advertisers be able to reach an audience that does its best to shield itself from advertising?
Business Insider Intelligence, Business Insider's premium research service, has compiled an unparalleled report on the eSports ecosystem that dissects the growing market for competitive gaming. This comprehensive, industry-defining report contains more than 30 charts and figures that forecast audience growth, average revenue per user, and revenue growth.
Companies and organizations mentioned in the report include: NFL, NBA, English Premier League, La Liga, Bundesliga, NHL, Paris Saint-Germain, Ligue 1, Ligue de Football, Twitch, Amazon, YouTube, Facebook, Twitter, ESPN, Electronic Arts, EA Sports, Valve, Riot Games, Activision Blizzard, ESL, Turtle Entertainment, Dreamhack, Modern Times Group, Turner Broadcasting, TBS Network, Vivendi, Canal Plus, Dailymotion, Disney, BAMTech, Intel, Coca Cola, Red Bull, HTC, Mikonet
Here are some eSports industry facts and statistics from the report:
In full, the report illuminates the business of eSports from four angles:
Another top Pentagon official announced Saturday he would step down from his role, following the resignation of Defense Secretary Jim Mattis last month and President Donald Trump's controversial decision to withdraw US troops from Syria.
Rear Adm. Kevin Sweeney, who has served as chief of staff to the Secretary of Defense since January 2017, said he would leave the department and move to the private sector.
"After two years in the Pentagon, I've decided the time is right to return to the private sector," Sweeney said in a statement. "It has been an honor to serve again alongside the men and women of the Department of Defense."
Pentagon spokeswoman Dana White also resigned earlier this week.
Mattis stepped down last month after Trump decided to withdraw troops from Syria, writing in a searing resignation letter that Trump should find a replacement whose "views are better aligned with yours" on issues like respecting allies and recognizing enemies.
Another prominent resignation following Trump's Syria decision was that of Brett McGurk, the top US official leading the 79-nation fight against ISIS. McGurk told his colleagues he could not in good conscience carry out Trump's orders to withdraw 2,000 troops.
This is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence, click here. Current subscribers can read the report here.
Esports, which is short for electronic sports, refers to competitive video gaming watched by spectators. Esports are not as mainstream as traditional sports in the US, but the number of esports fans globally is still sizable. The worldwide esports audience reached 335 million in 2017, according to Newzoo.
And there’s still significant room for growth beyond that — we predict that 600 million consumers globally will watch esports in 2023, up 79% from 2017.
A growing number of brands are acting to capitalize on the growth of esports as the majority of professional gaming fans are millennials and open to brand sponsors. Sixty-two percent of US esports viewers are aged 18-34, according to Activate, while 58% have a positive attitude towards brand involvement in esports, per Nielsen.
Meanwhile, Newzoo anticipates global esports sponsorship revenue to reach $359 million in 2018, up 53% year-over-year. The growing esports audience and brand activity helps explains why high-profile public figures are jumping in to capitalize on the action: In late October, basketball legend Michael Jordan and platinum-selling artist Drake both made investments into separate esports ventures, for example.
In this report, Business Insider Intelligence will explain the growth of the esports audience and why it presents an attractive advertising opportunity for brands. We'll begin by exploring the key drivers and barriers affecting esports audience growth. Finally, we'll detail the benefits of advertising to esports fans and outline the best practices for implementing a successful esports ad campaign.
The companies mentioned in this report are: Alibaba, Arby's, Audi, Bud Light, Hyundai, Intel, Mastercard, McDonald's, Red Bull, Skillz, and Turner.
Here are some of the key takeaways from the report:
In full, the report:
There isn't much evidence that football, particularly the NFL, is dying in the U.S.
According to Sports Media Watch, 40 of the 50 most-watched sports events in 2018 were NFL games. Eight of the top 10 most-watched events were also NFL games. The Winter Olympics and college football were the only other sports to make it into the top 50.
The 2017 Super Bowl between the Philadelphia Eagles and New England Patriots dominated every other event, registering 103.3 million viewers. The Patriots' AFC Championship game vs. the Jacksonville Jaguars came in second with 44.08 million viewers.
The five next most-watched events were NFL games, followed by the College Football Championship between Georgia and Alabama, then the Winter Olympics Opening Ceremony. Then 15 of the next 20 most-watched events were all NFL games.
No other sport topped 19 million viewers, with Game 2 of the NBA Finals between the Cleveland Cavaliers and Golden State Warriors coming closest with 18.47 million viewers, according to Sports Media Watch.
Zooming in further, football still has a stranglehold on TV, even when ratings are down. According to the Associated Press, New Year's Eve TV ratings were down across the board. But over the week of December 24-30, ESPN's prime-time ratings topped all networks.
College football ruled in the last week of the year, with the semifinal between Alabama and Oklahoma coming in at No. 1. Nine of the top 10 most-watched programs were football games, with the NFL taking three of them. The latter is still a strong number, considering Week 17 featured many games with teams locked into the playoffs or out altogether.
After two years of declining ratings, the NFL bounced back this year. Beyond the ratings themselves, the league and sports continues to be one of, if not the most popular thing on television.
ESPN was criticized on Saturday for its use of the song "Dixie" as the backing track to a Civil War graphic used to highlight Andrew Luck's offensive line.
The graphic was made in reference to the popular Twitter parody account @CaptAndrewLuck, which imagines Luck as a Civil War officer sending letters home to his mother after each of his "battles" on Sunday.
Dearest mother —— Capt. Andrew Luck (@CaptAndrewLuck) January 4, 2019
I look to the starry sky and wonder about the outcome of tomorrow’s battle. No matter the result, I count myself among the most fortunate to be a part of such a magnificent unit. And I’d be remiss to not sincerely thank you for the unwavering support.
After reading one of the tweets on the broadcast, ESPN threw to a graphic that brought the account to life, showing Andrew Luck as an officer being protected by his soldiers to highlight the improved protection that of the Colts offensive line through the 2018 season.
While Luck was depicted in a blue uniform, ESPN decided to soundtrack the graphic with "Dixie," a song that served as the de facto national anthem of the Confederacy during the Civil War.
On Twitter, viewers that caught the segment questioned ESPN's decision to use the song during the broadcast.
Did..... ESPN just play Dixie during an NFL Playoff game?— Richard🇬🇾Johnson (@RJ_Writes) January 5, 2019
Did that graphic of Civil War Andrew Luck have him protected by guys with gray jackets and "Dixie" playing in the background? Is George Pickett running the graphics department at ESPN?— Michael Baumann (@MJ_Baumann) January 5, 2019
Wowwww, ESPN just played “Dixie,” the battle song of the Confederacy, during this NFL playoff game.— Adam Ganucheau (@GanucheauAdam) January 5, 2019
I was not expecting to hear Dixie with video game graphics during the Wildcard game. I guess ESPN really is trying to cater to the red states.— Jeffrey Wright (@JWright929espn) January 5, 2019
It's not the first time "Dixie" has found controversy in football. The song was played regularly at Ole Miss sporting events until 2016 when the tradition came to an end due to similar criticism.
This is a preview of a research report fromBusiness Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence,click here. Current subscribers can read the reporthere.
Virtual reality (VR) offers immersive experiences in which users can hear, see, and interact with 360-degree digital environments using head-mounted displays (HMDs) and handheld motion devices. The technology has been historically associated with consumer-facing gaming, but it’s been gaining traction in the enterprise over the past year.
In fact, companies such as Macy’s, Lowe’s, Walmart, and UPS, among others, have all launched new VR programs since 2017. And as more businesses look to tap the technology, this will drive enterprise VR hardware and software revenue to jump 587% to $5.5 billion in 2023, up from an estimated $800 million in 2018, according to Business Insider Intelligence estimates.
This shows that retailers and brands should look into implementing VR as early as possible to better compete with other industry players who’ve started to use the tech, especially in three key areas: sales, employee training, and product development. All of the companies mentioned above are using VR to in at least one of these areas, enabling them to increase product sales, reduce product design costs, or speed up employee training processes, for instance.
In the VR In The Enterprise report, Business Insider Intelligence explores how VR can provide value to retailers and brands in three areas: sales, employee training, and product development.
The report begins by discussing potential pain points the technology addresses for each use case, examining in-depth case studies to illustrate how companies have implemented the technology, and outlining the broader takeaways each use case presents for brands and retailers.
Finally, it looks at some of the potential barriers to further enterprise adoption and how both companies and VR incumbents are actively addressing those obstacles.
The companies mentioned in the report are: Audi, Lowe's, Macy's, McLaren Automotive, Walmart, and UPS, among others.
Here are some key takeaways from the report:
In full, the report:
If you feel like “fake news” and spammy social media feeds dominate your Internet experience, you’re not alone. Digital trust, the confidence people have in platforms to protect their information and provide a safe environment to create and engage with content, is in jeopardy.
In fact, in a new Business Insider Intelligence survey of more than 1,300 global consumers, over half (54%) said that fake news and scams were "extremely impactful” or “very impactful” on their decision to engage with ads and sponsored content.
For businesses, this distrust has financial ramifications. It’s no longer enough to craft a strong message; brands, marketers, and social platforms need to focus their energy on getting it to consumers in an environment where they are most receptive. When brands reach consumers on platforms that they trust, they enhance their credibility and increase the likelihood of receiving positive audience engagement.
The Digital Trust Report 2018, the latest Enterprise Edge Report from Business Insider Intelligence, compiles this exclusive survey data to analyze consumer perceptions of Facebook, Twitter, Snapchat, Instagram, LinkedIn, and YouTube.
The survey breaks down consumers’ perceptions of social media across six pillars of trust: security, legitimacy, community, user experience, shareability, and relevance. The results? LinkedIn ran away with it.
As the most trusted platform for the second year in a row – and an outlier in the overall survey results – LinkedIn took the top spot for nearly every pillar of trust — and there are a few reasons why:
Want to Learn More?
Enterprise Edge Reports are the very best research Business Insider Intelligence has to offer in terms of actionable recommendations and proprietary data, and they are only available to Enterprise clients.
The Digital Trust Report 2018 illustrates how social platforms have been on a roller coaster ride of data, user privacy, and brand safety scandals since our first installment of the report in 2017.
In full, the report analyzes key changes in rankings from 2017, identifies trends in millennials' behavior on social media, and highlights where these platforms (as well as advertisers) have opportunities to capture their attention.
After aides for both Democratic leaders and President Donald Trump met on Saturday, the partial shutdown of the federal government remained ongoing.
Trump's sudden reversal on a bipartisan funding extension before the Christmas holiday forced a sizeable portion — but not all — of the government into a partial shutdown.
This is 21st time since the modern budget process began with the Budget Act of 1974 that the federal government has entered a shutdown or had a funding lapse.
On average, the 20 previous shutdowns lasted eight days, though they have been longer in recent decades. The six shutdowns since 1990 have lasted nine days on average, and removing the short, nine-hour funding lapse caused by Sen. Rand Paul in February, recent shutdowns have averaged 11 days. The longest shutdown in history, lasting 21 days, came in 1995-1996.
Most of these shutdowns weren't severe, with 11 of the 20 lasting five days or fewer, and seven lasting three days or fewer. By making it to the third week, the current 15-day shutdown is now the 4th longest of the modern era passing the first of three shutdowns in 1977.
The current shutdown also bears some major differences from the past because federal employees aren't working. Around 380,000 federal employees are now on furlough, meaning they do not report to work or get paid. In 11 of the previous shutdowns, employees were not placed on furlough.
Sending employees home has become more frequent in recent shutdowns, with furloughs occurring during five of the last six funding lapses (the only exception being the short Rand Paul lapse).
Another newer wrinkle is the fact that this is just the second shutdown during which employees were placed on furlough while one party controlled both chambers of Congress and the White House, which was the case for the beginning of the shutdown. The other instance was the three-day shutdown in January 2018.
Additionally with the changeover to the 116th Congress with its Democrat-controlled House, this is the first shutdown in which control of a chamber of Congress changed parties.
The current shutdown also means the president has set some historic firsts as well.
Trump is the only president to furlough employees while his party controlled both chambers of Congress, the only one to achieve that dubious feat multiple times, and is second in total shutdowns for a president whose party controls chambers of Congress. Jimmy Carter presided over five shutdowns while Democrats controlled both the House and Senate, none of which resulted in furloughs.
The latest shutdown also moved Trump into third place with three total funding lapses during his presidency, behind Carter's five and Ronald Reagan's eight. Trump also ranks fourth in totals shutdown days for modern presidents behind Carter's 67 days and the 28 day mark shared by Clinton and Reagan.
2018 also became just the second year of the modern era to have three funding lapses, tying with 1977.
Here's a breakdown of all the previous shutdowns:
Rising smartphone penetration, regulations pushing users away from cash, and globalization demanding faster and new ways to transact are leading to a swell in noncash payments, which Business Insider Intelligence expects to grow to 841 billion transactions by 2023.
This shift has created a greenfield opportunity in the space. Legacy providers are working to leverage their scale as they update their infrastructure and adapt their business models. But at the same time, upstarts are using their strengths in user experience to try to disintermediate or beat out those at the forefront of the space — a dichotomy that’s creating crowding and competition.
Digitization and crowding in the payments space will force companies that want to emerge atop the ecosystem to undergo four critical digital transformations: diversification, consolidation and collaboration, data protection, and automation. Those that do this effectively, and use these shifts as a means of achieving scale without eroding the user experience, will be in the best position to use ongoing digitization in their payments space to their advantage.
In The Future Of Payments 2018, Business Insider Intelligence takes a look at some of the biggest problems digitization and crowding are causing for payments firms, outlines the key transformations players can make going forward to resolve them, and explores areas where firms have already begun to use these transformations to their advantage.
The smartphone is an essential part of our everyday lives.
But as with all technology, things change. So the question becomes: What will be the next smartphone?
Will it be the connected car? Or the smart speaker? What about the smartwatch?
Here are some of the key takeaways:
To get your copy of this FREE slide deck, simply click here.
Dallas Cowboys wide receiver Allen Hurns suffered a gruesome ankle injury in the first quarter of Saturday night's Wild Card game against the Seattle Seahawks.
Holding an early 3-0 lead, the Cowboys were facing third-and-seven in their own territory. Quarterback Dak Prescott found Hurns on a quick throw, who spun away from his defender and secure a first down.
Unfortunately, Hurns would take an brutal fall after being brought down by Bradley McDougald and Akeem King, with his ankle getting caught, and awkwardly turned in the collision.
Warning: Graphic video
Not for the squeamish, but here's the Allen Hurns injury. It's gruesome. pic.twitter.com/2JARVLixza— Tom Downey (@WhatGoingDowney) January 6, 2019
Replays of the injury showed how gruesome Hurns' ankle turn was.
After the injury, players on both teams looked stunned and devastated. Cowboys head coach Jason Garrett stood by Hurns and held his hand as he was helped into a stretcher to be taken off of the field.
Jason Garrett holding Allen Hurns’ hand 😢 pic.twitter.com/hmHObSvgGC— SB Nation NFL (@SBNationNFL) January 6, 2019
Best thoughts are with Allen Hurns after his ankle injury 🙏 pic.twitter.com/qgTqMIIQPr— Sports Illustrated (@SInow) January 6, 2019
As he was carted out of the stadium, the Dallas crowd offered Hurns a cheer of best wishes.
Allen Hurns gets a warm salute from the Dallas crowd as he's carted off. pic.twitter.com/IwrqQ6xFmC— CBS Sports (@CBSSports) January 6, 2019
Hurns' injury leaves the Cowboys a bit shorthanded moving forward, with fellow receiver Cole Beasley is already dealing with an ankle injury of his own.
Here is the video, via ESPN. Turn on the sound for Dick Vitale's call:
This is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence, click here.
The mobile augmented reality (AR) market is quickly becoming primed for the retail space. By blending the online and in-store shopping journeys, mobile AR promises to provide an immersive digital shopping experience unlike anything shoppers have seen before.
Mobile AR is one of the most coveted technologies for improving the digital shopping experience among consumers. That’s because mobile AR can be used to bring the in-store experience to consumers’ homes by recreating the try-on experience. It allows online shoppers to test out multiple sizes and variations of products, or just see what a product looks like overlaid into their home — without making a true commitment to the purchase or a trip to the store. It can also be used in-store to quickly provide product information or guide users to the right item using location-based services.
Retailers that meet this need for mobile AR stand to pull ahead of the competition. Mobile AR can help build brand loyalty, heighten engagement, increase geographical customer reach, shorten conversion times, boost purchases of larger items, and cut down on returns.
In a new report, Business Insider Intelligence examines the importance of mobile AR to businesses in the retail space, explores the various ways brands are utilizing mobile AR to enhance the customer experience as well as their own, and determines the factors retailers should consider when devising a mobile AR strategy.
Here are some of the key takeaways from the report:
In full, the report:
Chance the Rapper apologized Saturday evening for working with the R&B singer R. Kelly, the subject of the six-part Lifetime documentary series "Surviving R. Kelly," which details numerous allegations that Kelly preyed upon underage girls and abused them.
Chance, whose real name is Chancelor Bennett, has faced criticism for collaborating with Kelly on the 2015 song "Somewhere in Paradise" and performing with him at the Lollapalooza festival in 2014.
The final two episodes of "Surviving R. Kelly" aired Saturday evening and featured a previously unreleased interview with Chance, in which he told the columnist Jamilah Lemieux that making a song with Kelly was "a mistake."
He also reflected on why he felt comfortable working with Kelly at the time, despite knowing of the allegations against him.
"We're programmed to really be hypersensitive to black male oppression. It's just prevalent in all media," he said. "But black women are, you know, exponentially a higher oppressed and violated group of people, like just in comparison to the whole world. Maybe I didn't care because I didn't value the accusers' stories, because they were black women."
Some critics seized on Chance's remarks about black women, which were partially quoted by Rolling Stone earlier on Saturday, before the news outlet updated the piece to include his full quotes.
Chance tweeted an explanation on Saturday evening:
"The quote was taken out of context, but the truth is any of us who ever ignored the R Kelly stories, or ever believed he was being setup/attacked by the system (as black men often are) were doing so at the detriment of black women and girls. I apologize to all of his survivors for working with him and for taking this long to speak out."
Lemieux also weighed in on Chance's comments, tweeting that "he spoke clearly and unequivocally in support of BW and the victims."
Here's a clip of his remarks:
"Surviving R. Kelly" features interviews with multiple women who allege that Kelly had sex with them when they were underage, physically and emotionally abused them, and sought to control women by regulating when they ate, used the restroom, and contacted their families.
Kelly has continued to deny all allegations against him, and he is not currently charged with any crimes. His lawyer has threatened to sue Lifetime over the series, TMZ reported.
If you're trying to lose fat, you might be tempted to think that feeling hungry is a necessary evil.
It's true that some health professionals advocate embracing hunger — sports dietitian and nutrition coach Georgie Fear, for example, suggests slimmers wait until they've been feeling hungry for 30 to 60 minutes before eating.
However, according to a top personal trainer, this is not a strategy that will help you achieve your goals.
The reason for this is that when you're ravenous, you're less likely to make healthy food choices.
As a well-known nutty chocolate bar often points out, you're not you when you're hungry. And when you're hungry, you're more likely to reach for said bar rather than a more nourishing snack.
"Hunger is to be avoided at all costs because it means you're at the bottom of a slump and emotionally you're probably out of control of what you're going to put in your mouth next," Rich Tidmarsh, owner and lead trainer of Reach Fitness in London, told INSIDER.
He believes that even the most disciplined people become animalistic when they're hungry and their blood sugar levels are dropping.
"They eat the next thing in front of them, and for most people this ends up being sugary snacks," explains Tidmarsh, who has trained the likes of the England Rugby team and rapper Professor Green.
Certified strength and conditioning coach Tidmarsh cites the example of people who come home from work, and instead of wait the 30 minutes until dinner is ready, raid the fridge or have a packet of chips because they're so ravenous.
"These people haven't managed their food and hunger correctly," he says. "That's an additional 200-400 calories they're eating before their evening meal."
Of course, this may not necessarily be a problem — but when you're trying to lose fat, it can make a huge difference.
"If you're looking to lose weight healthily, you only need to be in a deficit of about 200-250 calories a day — if you do that every day you'll probably have lost around 2lbs of fat by the end of the week," Tidmarsh explains.
But demolishing some leftover cheese because you feel out of control due to hunger can ruin your calorie deficit.
"You can blow all your hard work so easily by letting your hunger get the better of you and stress-eating at the end of the day," Tidmarsh adds.
Essentially, when you feel hungry, it's your body telling you to eat. Problems arise if people are constantly eating when they're not hungry.
"Someone who is looking to lose weight via a steady mix of exercise and good nutrition shouldn't be looking to make themselves hungry," says Tidmarsh. "A lot of people think if they're hungry they're losing weight, but if your daily nutrition is leaving you hungry, you won't adhere to it. It's not sustainable."
Not all health experts agree, however.
While there's a general understanding that for any nutrition or fitness plan to be effective, you have to be able to stick to it, some disagree that you should pre-emptively eat to avoid hunger.
Hannah Bright, a British nutritional adviser and certified personal trainer at DW Fitness First, believes that feeling hungry sometimes is to be expected if you're slimming down.
"If you're trying to lose body fat, you need to be in a calorie deficit," she explains to INSIDER. "This means eating fewer calories then you burn in a day. It's very likely that you will therefore go through stages of feeling hungry, this is expected and normal."
Bright believes that the key is managing your hunger so you're in a calorie deficit, not so ravenous that you delve into the cookie jar before dinner, and not so unhappy that you give up on it all.
"You don't want to be so hungry whilst on a fat-loss diet that you can't sustain it for long enough to lose your target weight or fat," she explains.
"You need to make sure you're in a calorie deficit that's big enough to lose weight but not so much that you're hungry all the time."
She advises slimmers to fill themselves up by including lots of vegetables in their meals: "These are very low in calories but will help to fill you up and hopefully avoid you having to endure too much hunger when in a calorie deficit!"
This is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence, click here. Current subscribers can read the report here.
If we're living through a “retail apocalypse” that spells doom for brick-and-mortar retail, as many have suggested, why are e-commerce leaders like Amazon, Alibaba, and JD.com so focused on building their own brick-and-mortar networks?
It's because they want to revitalize physical stores by introducing features associated with online shopping like personalization — and a whopping 65% of consumers said personalization and promotions are most important to their shopping experiences, according to a report from Oracle cited by Chain Store Age.
Brick-and-mortar retailers have the opportunity to reap the same benefits of personalization that e-tailers do, like repeat visits and impulse purchases, but they need to invest in the right technologies and techniques to do so because they currently don’t meet shoppers’ expectations. For example, 41% of consumers expect sales associates to know about their previous purchases, but just 19% have experienced this, according to a report from Segment.
In this report, Business Insider Intelligence analyzes how physical retail’s personalization is being outperformed by e-commerce’s, and examines the value personalization holds for brick-and-mortar in particular. We also look at what techniques and technologies are available to help retailers identify and track consumers in-store, and how they can be used to bolster their personalization capabilities. Finally, we examine the different channels through which retailers can reach consumers with their personalized offerings in-store.
The companies mentioned in this report are: Amazon, Alibaba, JD.com, Intel, Mastercard, Target, Velocity Worldwide, RetailMeNot, b8ta, Nordstrom, Saks Fifth Avenue, Sitecore, Oak Labs, Calabrio, and Alegion.
Here are some of the key takeaways from the report:
In full, the report:
Authorities in Texas have charged a 20-year-old man in the shooting death of a 7-year-old black girl who was killed while riding in a vehicle with her family.
The Harris County Sheriff's Office announced early Sunday that Eric Black Jr. was charged with capital murder in the death of Jazmine Barnes. Investigators identified Black as a suspect after receiving a tip, the office said in a statement.
"Investigators do not believe Jazmine's family was the intended target of the shooting," the statement said. "They were possibly shot as a result of mistaken identity."
Barnes was fatally shot in Houston on Dec. 30 after authorities said a suspect pulled alongside the vehicle the girl was riding in and opened fire. Barnes died at the scene, while her mother was shot in the arm. The shooting occurred as the family was heading to the store.
Following his arrest in east Harris County, the sheriff's office said Black admitted to taking part in the shooting. Officials also said investigators are looking into the possibility that others could be charged in the case.
Late Saturday, the sheriff's office said on Twitter that the investigation had "taken a new direction." The post did not elaborate, and the sheriff's office did not immediately respond to phone messages.
Barnes' mother, LaPorsha Washington, has said she believes the shooting was racially motivated. The alleged shooter was earlier described as a white man in a red truck, but the sheriff's office did not immediately identify Black's race.
Hundreds of people gathered at a rally Saturday afternoon for the girl near where the shooting happened. People held up balloons and stuffed animals, as well as signs that said "Justice for Jazmine."
A $100,000 reward was being offered for information leading to an arrest in Barnes' case.
The sheriff's office previously released a composite sketch of the suspected gunman, who authorities described as a white man in his 30s or 40s, with pale skin and blue eyes.
The shooting drew widespread responses, with activist Shaun King offering a $60,000 reward for information. Basketball star Shaquille O'Neal also reportedly teamed up with a local Houston police officer to cover the expenses for Barnes' funeral, which is set for Thursday.